Risky Business
Published in

Risky Business

Where’s the Instruction Book?

What start-ups need to know about forging commercial deals with big companies

Rule 1: Understand the terrain.

Rule 2: Recognize that the deal is probably not as important to them as it is to you.

Rule 3: Understand what you can and cannot change in the deal structure.

Rule 4: Don’t agree to a bad deal just to be in business with a big company.

Rule 5: Be honest.

Rule 6: Work hard to implement the deal you signed and be flexible.



Thoughts on corporate VC from the team at Touchdown Ventures, the leading provider of managed venture capital for corporations.

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Eric Budin

ManagingDirector at Touchdown Ventures…interests in innovation, start-ups, travel, social justice, food and sports (Michigan/Philly)…father of two teenage girls