Top 10 Things You Must Do to Live-stream Your Concerts Successfully
Live streaming is a hot marketing technique today. We are here to help you with things to do to live stream your concerts successfully.
Marketing surprises everyone. It keeps inventing, re-inventing, and exploring new ideas to sell. Live streaming concerts is gaining loads of traction in the content marketing segment. Live video for event marketing has gone from a tactic to a whole new way of marketing. Take Instagram for instance. Its users find massive success on Instagram despite not being travel photographers with photos like those that appear in National Geographic.
The whole space is changing. According to Techjury, by 2020, live streaming is expected to account for 82% of all internet traffic. More and more marketers and brands are recognizing the power of an unedited, interactive and natural product placement. One of the main reasons to market via live stream is simply due to its huge user base and growing popularity. The potential to reach thousands of new customers with the click of a button is becoming a reality. Almost every social media platform is starting to integrate live streaming, making it even easier to reach customers.
Top Tips to live-stream your concerts successfully:
1. Solid Internet
A live stream of your concerts isn’t possible with high-speed internet. Always opt for a hardwired internet connection and locate the Ethernet access point. Venues such as exhibition halls often charge a lot of money for a dedicated internet connection. Ethernet access points help in even wifi distribution. Set up mobile hotspots and reduce extra wiring installation cost.
2. Figure out the equipment
Live streaming concerts is like producing a film however, at a smaller level. You will need video audio sources like a DSLR camera, camcorder, computer screen. Audio sources may come from a lapel, handheld, or USB microphone, or from an audio file. The most common way to integrate your video with audio is by using a microphone signal using your camera. This ensures that the audio and video are coming in sync.
3. Draft the content
Although live-streams are random and unedited videos, you would still need to pre-plan what you want to show your audience. Identify the social media influencers and the experts who you’d like to speak in your live stream. Engage with them and prepare them beforehand. Maybe you’d want to do a test run with them. make sure your guests are prepared for any questions they might be asked. Don’t over-rehearse, but do what you can to prevent catching them off-guard.
4. Focus on audio video quality
The camera’s internal mic will not provide the best audio, even if the sound source is very close. According to A Livestream study, 67% of viewers look for a clear audio and video quality while watching a live stream. 43% of viewers would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer. This means that the quality of the content has to be top-notch. 96% of the B2B organizations are using videos and live-streams in their marketing campaigns.
5. Choose the platform
Live-stream has given an immense opportunity to reach the masses at minimum costs. Be it a seasoned event manager or an amateur content producer, it is accessible to all. Facebook is undoubtedly, still, the largest platform used for live streaming concerts. It garners more viewers as compared to youtube. When you stream live video from your venue or festival’s Facebook page, all the followers of that page are notified that you are live. Even after the stream is over, the viewers can still watch the live. It can also be sent live to Instagram.
6. Identify the consumer
Every live stream should target the right audience. Get a good digital marketing team that understands the social media platforms and what kind of demographic do they engage with. Facebook says users spend 3x more time on live streams. You can increase that engagement by playing up the potential for interaction.
7. Give a teaser to your audience
Now a teaser of a live-stream isn’t possible but you can show your audience what should they be expecting. Introduce your concert stars and maybe make them record small videos that can be used as pre-marketing content. Use the videos from the previous concert.
8. Do a test run
Before you go live, do a test run. Get familiar with the equipment. Make sound checks, ensure that internet connectivity is on point. Stream to a private destination first to ensure everything is working properly. Test and adjust your audio, video, switching, and graphics.
9. Set up analytics
After the concert is over, you would want to know how it went. Set up specific hashtags that can trend on social media. Use platforms like Livestream analytics to track stats in real time. With it, you’ll know how many people are watching, where they’re watching from, what device they’re watching on, and more. It’ll help you analyze your viewership and form a clear vision of your audience and their preferences.
10. Feedback
Thank your viewers for their time and being audience to your live-stream, after the concert. Gather information, constructive feedback and improvise in the next concert.
Summary of Tips for Live-streaming Your Concerts Successfully
Consumer behaviour changes, new technologies emerge, and old ones die out. The live stream is one of the most sought after marketing trick and is here to stay. Stick to the above-mentioned fundamentals to make your concert a hit.
Originally published at blog.townscript.com on June 25, 2019.
