Five Secrets to Sustaining Your Business Growth

Paul Kimani
3 min readJan 29, 2018

It is one thing to start a business and is another to sustain its growth. Sustaining a business is one of the biggest challenges that every business faces at some point. However, this is not a new problem and several businesses have overcome it.

The following are ways in which every company or business should consider sustaining their growth!

Having right team

The size of your business does not matter when it comes to having the right team to work with. Surrounding yourself with people you can trust and rely upon is very important for your business sustainability. Ensure that your team is composed of people who work hard and are committed to providing your customers with the best possible solutions. However, you should also provide your team with the right motivation and a proper working condition that makes them feel like part of the business. This technique will be the greatest reward for your business in future.

Operational efficiency

You may be wondering why operational efficiency excellence should be on top of your priority list. Well, operational efficiency helps to ensure that all activities taking place in your business are aligned with the requirements that create and sustain the business growth. You need to ensure that your business culture supports the tools to drive efficiencies within your business intentionally and not by chance. Your business success depends on the set culture.

Have the right potential clients in mind

For most businesses, getting a potential customer is the difference between the sustainability of the business and being bankrupt. Therefore, if you want to continue the growth and sustainability of your business, you must have a marketing strategy that shifts from seeking clients to making them want your product(s) or service(S). Therefore, you should have a clear mind of who your target is, for example, is it the young people or elderly, men or women, etc. also ensure that you connect with your prospective customer so that they feel wanted and valued.

Portray Great leadership skills

Not everyone is born a leader, but most people are leaders it is just that they have not realized it. When it comes to business, leadership skills are vital. In most cases, leadership skills are focused on team building. This is because; a business relies on its team, shareholders, and customers for its success and sustainability. Without great leadership skills, your business is bound to hit the rock, therefore, lead by example, respect your employees, provide the necessary required resources and create a trustable relationship between your shareholder, customers, employees, and your business will be a success for a long time.

Don’t be afraid to sustain growth

Sustaining growth comes with several risk and challenges. It is upon you to accept and face them head-on, as they come. To sustain your business requires you to have the best interests of your team at heart. What is more, you should learn to trust and let other people in since you can never achieve business sustainability on your own. It requires collaboration and teamwork to build a strong, sustainable business.

Remember, it takes patience and long-term learning to be where you want your business to be. Therefore, do not give up on your first knock out. If you really want you to sustain your business growth giving up is never an option! Take matters into your hands and never leave anything to chance!

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Paul Kimani

Founder @WorkPayAfrica | Payroll for Businesses in Africa