[Flash Update] LiveDOOH and TPS Engage are partnering to increase inventory demand through dynamic possibilities and reporting
The world of out of home is rapidly evolving. Advertisers have started to demand more from this channel and expect tech-driven solutions. The industry’s response has positioned DOOH as the fastest growing traditional advertising channel in the world.
Today, TPS Engage and LiveDOOH are thrilled to announce they are joining forces to offer advertisers dynamic delivery and actionable reports for Out of Home campaigns.
LiveDOOH’s advanced multi-layered CMS connects over 8.500 digital screens, the majority of them in Northern, Central and Western Europe, as well as Asia Pacific. This inventory and more will soon be available for purchase directly and within the TPS Engage platform on a dynamic basis, with most on an hourly or daily basis.
This partnership will allow advertisers to plan seamless dynamic campaigns across different networks. At the same time, media owners will have the possibility to drive digital budgets towards OOH for dynamic and data-driven campaigns from local SMBs, Fortune500 companies and international clients due to TPS Engage’s unique model.
“TPS Engage’s offering is perfectly complementary with our vision for the future of DOOH. LiveDOOH allows media owners to unleash the full potential of their inventory, while TPS allows that inventory to be filled with dynamic and efficient advertising” said Keni Bernardin, LiveDOOH CEO.
“We’re thrilled to be working with LiveDOOH and expanding the list of potential screens that can run seamless multi-networks dynamic campaigns. Our advertisers are rightfully demanding a unified platform and a scalable solution, not just special projects, and we’re there to match that need” said Bogdan Savonea, TPS Engage CEO.
