TPS Engage becomes the largest contextual Digital Out of Home marketplace in CEE
With the addition of two of the most important DOOH networks in Serbia — Skip Ad and LED Network of Serbia — TPS Engage now extends their offering to multiple countries in the region and connects hundreds of screens through a singular platform.
Skip Ad is the largest indoor network in Serbia — present in multiple malls in and outside of Belgrade, with ongoing expansions plans. Their screens are the perfect solution for advertising to shoppers who are in the buying spree mood.
LED Network of Serbia is one of the most important Outdoor LED network in the country, providing over 50 digital signage solutions in almost every essential intersection and heavily trafficked area across the country. Their screens are made specifically to reach a high audience when it matters the most.
The partnership between TPS Engage and the networks will provide the screen operators with cutting edge analytics possibilities, as well as transforming their inventory in the most dynamic screens on the market.
Advertisers will now be able to use their media spend more efficiently, with multiple creatives for various contexts (time of day, day of the week, weather and even custom triggers).
Our data shows that when people are exposed to contextual messages, indicators such as behaviour change, top of mind and even sales can increase by double digits with the right campaign mix.
We’re proud to welcome Serbia to the TPS Engage family and are looking forward to the market’s many possibilities. Both networks will soon be available for purchase within our platform.