The State of Vancouver Restaurants at the Beginning of 2019

Jamie Mah
Jamie Mah
Jan 16, 2019 · 9 min read

A few thoughts on where the market sits as we begin the new year.

Image for post
Image for post
Photo by Dan Gold on Unsplash

There’s so much to discuss with regards to the Vancouver restaurant industry. What’s new? Who’s doing what? What trends have taken off and why the hell are celebrity chefs David Chang and Guy Fieri in town on the same week? Some of these questions are easy to answer. Others, not so much. Nevertheless, it’s a new year and as many of us ponder to keep up with our new year’s resolutions, (good luck with that), I’ve decided that I wanted to take a quick snapshot of where I see the industry today. Just a few ideas and topics which I feel are and will be relevant to the community in 2019. Enjoy!

Company Structure

The casual dining market is thriving, as evidenced in this Scout release in September. Popular restaurant Cinara was closed by its owners, not because it wasn’t doing well, but more so because their casual second restaurant, Autostrada, was doing much better. What this says is two things:

  1. customers want a cheaper, more affordable experience.
  2. the casual fine dining sphere could be in trouble

I want to stress could, because there are a few in this category who are doing just fine. Chief among them is St. Lawrence, The Mackenzie Room, Kissa Tanto, Savio Volpe and newcomer, Como Taperia.

This then presents an interesting question: were other factors at play regarding Cinara’s closure? I only ask because in another Scout release a similar tone was brought forth by another popular Italian joint, yet in this restaurant’s case the owner chose to close and sell versus downgrade.

Campagnolo Roma was a great restaurant. I ate there several times. It was in a burgeoning neighbourhood up in Hastings Sunrise. But as owner Robert Belcham detailed, his closing had more to do with rising costs and staffing versus dealing with being more of special occasion spot as was the case with Cinara. In the Scout article, there’s a key line I’d like you to ponder.

It states: “…rather than increasing prices…”

Minimum wage and city taxes are both going up again this year, which means running a restaurant won’t be getting any easier. I’m thinking someone saw the writing on the wall. But then, was his move a foreshadowing scenario for the restaurant community at large? Part of me thinks this is a strong possibility. If you’re charging $27 for a dish, and now you need to charge $30, just the optics of such a change can sway cash strapped diners. Autostrada has found success, much in the same way Yellow Tail did 25 years ago when it took the wine market by storm with its $12.99 Shiraz; their success had hit upon the ideal sweet spot for consumers. For Vancouver restaurants, it’s starting to look as if the $17 — $24 range is kinda where we stand.

Again, Cinara was still relatively busy, yet, it was still more expensive than Autostrada, which caused its owners to have to reevaluate their business plan. Either adapt and go with what works (Autostrada’s model) or raise prices and be slower throughout the week. Sometimes running a successful and smart business isn’t enough.

Autostrada 2.0 will most likely become a big hit. I’m excited to check it out. But what do newbies such as Verre and Dachi do? How should they lean? Up or down?

That’s the line any restaurateur struggles with when they open shop. How precious is my ego? Give them what they want or do what I want and hope they come? The balance is seen everywhere and those who succeed at both are lucky. I’m especially excited to visit Verre and Dachi. I know some of the individuals involved. Young, enthusiastic and full of promise. It’s what any diner should desire when looking for that great new spot.

But there’s a way to do things, and knowing where you line up is key to ultimate success. Price too high and you might scare them away, especially if the food isn’t up to snuff. Too low, and you risk coming across as cheap, and try as you might, first impressions are everything in this business. Pedigree, unfortunately for those who don’t have much of it, oftentimes has more to do with future success than one might realize. Savio Volpe succeeded because Paul Grunberg owned L’Abattoir. Kissa Tanto ran away with all the awards because of Bao Bei. Como is doing mightily well because Shaun Layton ran L’Abattoir’s bar program for years and Frankie Harrington was a co-owner in Meat and Bread. This is not to say these restaurants aren’t pushing amazing concepts, because they are, but what it does say is how tricky the market for success can really be, especially for some just breaking in, or even those who’ve been at it for awhile.

The Delivery Age

2018 saw the emergence of a new restaurant model: the daytime cafe/nighttime bar. Popularized locally a few years back by the duo from Birds and the Beets, this new way of maximizing a space with varying businesses showcases the creative ways in which restaurateurs see the market advancing as we begin the next decade. This new model also hits on how the delivery age has started to affect the entire restaurant community.

Annalena’s, Their There/Hundy and Birds and the Beets, Hunnybee/Soap are market corrections to the rise of Uber Eats/Skip the Dishes/Foodora.

The evolution of this trend will come to dominate and dictate many of the new restaurants of this city’s future. The online food delivery market is set to grow by 13.8% in 2019, as per figures from statista. Currently a large percentage of this still comes from the Restaurant-to-Consumer model, with Platform-to-Consumer only accounting for less than a quarter of sales.

This essentially means that most of the food delivery which is done in Canada and Vancouver is still of the takeout pizza variety. But with the growth of Foodora, Skip the Dishes and Uber Eats in the market, more and more people will be, and have been, gravitating towards using these services versus going out for dinner. As the advancement of handheld technology and the internet revolution pushes us even closer towards doing almost everything online, this new market will have a big hand in how we look to dine in 2019 and onward.

If a 20% loss in revenue is felt by many restaurateurs, the industry as a whole will change. Some restaurants will close, many will join and start delivering their most popular items, and some will adapt and open virtual restaurants. Cutting edge thinking will be key to survival here, which is why you’ll see more unique concepts popping up. If you have a space, maximizing its potential will prove critical as the market shifts itself more online.

Cafes and Breweries Rule the Land — For Now

In 2018, the following cafes opened in Vancouver:

Collette Grand Cafe, Their There, The Garden, Our Town Cafe, Matchstick (Richards St.), Jammer Cafe, Hunnybee, Kafka’s Coffee (W. Hastings) and La Tana— with Livia and Harken Coffee slated to open soon.

I believe it’s safe to say, that true to its preconceived perception of being a coffee addicted town, Vancouverites love their cafes.

Akin to this new found abundance of cafes, is Vancouver’s saturation of breweries. By my count, there are roughly 23–27 breweries in Vancouver (this fluctuation comes if you want to add North Vancouver and Burnaby into the mix). Since liquor primaries have become extremely difficult to attain, hence the reason Vancouver has very few straight cocktail bars, opening a brewery became the next best option. They’re also hip and profitable which is enticing for many would be entrepreneurs.

This cycle should slow down though, as a glut of both businesses looks imminent. But they do present the future of hospitality in this city. Less staff. More counter service. Grab and go options. Efficiency.

I wouldn’t be shocked if the next trend we see will be the growth of urban wineries. With the Okanagan on our doorstep, seems only natural many of the popular wineries out there would look to expand and open tasting rooms in Vancouver. If I were them, I certainly would.

Chef Shortage

This is still the biggest issue facing Vancouver restaurants. As I wrote back in 2017, no one’s yet to solve this problem. Here’s a snippet of what I detailed back then:

Here’s a depiction of the sad fate many chefs face today.

Some restaurants are trying to find ways to fix this issue as some have begun to offer more competitive pay, benefits and higher percentages of tip out, but unfortunately there’s only so much they can do as restaurants can only charge so much. We want cheap food and it’s as simple as that. I’m not sure how you remedy this problem, but it’s a big one nonetheless.

2019 — the year of the veggie burger!

As the year unfolds, I’m going to be exploring these topics in more detail. Stay tuned for updates.

Track and Food

Life is short. Eat a Cookie

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store