Turning A Blind Eye — How Plant And Cell Based Meat Options Mask Our Own Guilt

“Your scientists were so preoccupied that they could, that they didn’t stop to think if they should.” — Dr. Ian Malcolm, Jurassic Park

Back in February I first wrote about plant and cell based meat. Just last week, I wrote about Fishless Fish.

Our market is changing. Rapidly.

Technology is creeping into how we look at meat and its alternatives. Consumers are ripe and eager to dig into this new form of food. Similar to how margarine was the latest thing 50 years ago, our ability to create new food styles has given our economy and food system options we once thought were unthinkable.

The idea of possibly eating a plant based hamburger, one that tastes just like a real hamburger, which is made of pea or soy protein or possibly cow cells, would have struck as fantasy 30 years ago. Heck, even 10 years ago! Change is afoot and this new world, where even Burger King and Tim Hortons now offer these meat alternatives, has altered the way we once thought the idea of meat could be.

Yet, for all this growth and evolution, I wonder: are we just masking the true problem our food industrial system?