How to Grow Your Instagram for Influence

Oliver Anderson
May 30, 2017 · 15 min read
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  1. Improve your image that’s seen on your post. You don’t need a DSLR camera and I’ll use an example from @SanFrancisco_Toys to illustrate how you can pick up some extra likes…But first you need to know a little science.
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The way most humans see flowers is on the left. Bees see the flowers as targets (on the right) because they can see different wavelengths of light.
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No Photoshop was used for this photo.
  1. Optimize your hashtags to be in the top 9 posts. If your post becomes one of the top nine posts in that hashtag, your post potentially gets more impressions. What this means is that if you’re new to Instagram, you might want to use a hashtag where your average likes and comments are similar to others who are in the top 9 posts. In other words, if the top nine posts in a hashtag have 5,000 likes and 100+ comments, and you get on average 100 likes with five comments, you might want to consider using a different hashtag. You want your photo to be in the top 9 posts. Optimize your hashtags to be in the top 9 posts.
  2. The idea of using less hashtags is nonsense. Savvy IGers were able to use 60 hashtags before April of 2017 and then Instagram created an algorithm that shadow banned a post from appearing on the 31–60 hashtags used. It’s probably safe to deduce that Instagram implemented shadow banning because using more hashtags created an advantage.
  • IGers who do this and get into the top nine popular posts are taking away a position for other IGers who have a relevant photo for the hashtag. When this happens on a daily basis with the same hashtag, people take note of the IGer who is doing this. When I shoot with new artists, big influencers or big feature account managers one of the first things I hear is about how much they dislike an IGer who is doing this. They’re spammers. Check out the hashtag #goldengatebridge and see how many photographs don’t include the golden gate bridge.
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This is our newest cat Orbit. Our Instafamous cat died from FIP. Good news is that our new cat loves me more than my wife.
  1. If someone comments on a your post, immediately like it and comment back
  2. For every person you follow, like & comment on their most recent posts
  3. Consistency is more important than posting many times per day
  • Use a unique hashtag for each post that is part of the story. This way a person can more easily see all the posts related to that story.
  • Storyboard your shots with messaging and hashtags you plan to use.
  • Create an Editorial Calendar to help you manage getting it done under the best conditions.
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  • accept you’re not going to be able to do this all the time but get better at it
  • Comment on photos of people you follow
  • Like photos based on hashtag
  • Comment on photos based on hashtag
  • you’re covering differences in world time zones (when it’s work in the US it’s Instagram time in Turkey)
  • You’ll learn a lot more about your audience. You may find out that posts do better at night than in the morning. You might want to save your better content for the evening so it can gain you better (more engaged) followers

Tradecraft

Stories about startups, technology, traction, and design…

Oliver Anderson

Written by

I’m a Growth Marketer who has multiple pending patents in Ed-Tech. I'm known for my creative growth strategies such as on Instagram with @SanFrancisco_Toys

Tradecraft

Stories about startups, technology, traction, and design from Tradecraft members

Oliver Anderson

Written by

I’m a Growth Marketer who has multiple pending patents in Ed-Tech. I'm known for my creative growth strategies such as on Instagram with @SanFrancisco_Toys

Tradecraft

Stories about startups, technology, traction, and design from Tradecraft members

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