How to Train Your Humans II: Products that make Habits Last

Lakshmi Mani
Feb 10, 2016 · 9 min read
Image Credit: Jake Fleming

Rewards

Reward of the Tribe

Nike+ Leaderboard (Left), Jawbone’s Duels (Middle) and Strava’s League Challenge (Right)
Weilos (left) uses ‘Inspired’ and Fitocracy (right) uses ‘Props’

Reward of the Hunt

Reward of the Self

Credit: Superbetter
Joyable’s mini goal breakdown

Note about gamification

But slapping gamification concepts onto a product, without consideration about who the users are, will only lead to poor product design.

Investment

Sleep Cycle (Left) and Pillow (Right
Zipongo’s curated recipies
Aadpted from: Xiayouji.com

Setting up users for next steps

Jawbone’s onboarding process

Tying it all together

Tradecraft

Stories about startups, technology, traction, and design from Tradecraft members

Thanks to Kannan Chandrasegaran, May Wang, and Aaron Otani.

Lakshmi Mani

Written by

lakshmi-mani.com / Product Designer @ Stride. Previously @ Cognitive. Changing behaviors with design. Guilty pleasures: British panel shows.

Tradecraft

Stories about startups, technology, traction, and design from Tradecraft members