Loud Differentiation

Startups that differentiate from their competitors still die every day. Nuanced
differences aren’t enough to stand out — you have to go extreme to
get noticed.

Most startups know they have to differentiate, but they don’t realize by how
much. You can’t just beat your competitors by a little bit. Startups that stop
after they’ve surpassed their competition will still fail if they don’t push that
differentiation as far as it can go.

Don’t let your company fall into the death zone. Plot out here where you,
your competitors, and legacy players fall on the map when it comes to price,
function and brand differentiation.