Storyline

Almost every founder dreams of a New York Times feature. However, you have to build your company’s narrative up to that moment when you are suddenly New York Times-worthy. Figure out what your dream headline would be, and work backward to figure out what stories you need along the way to make it happen. Mark key company moments in the tech, trade and business press so that you further build your credibility. Eventually, once you have a strong brand and a strong company to back it up, you can get that New York Times headline.

Think about the dream headline you’d love to read in the New York Times some day. Now parse out the moments in time that precede that goal. What do those headlines look like? When do they happen? Fill in the blanks below to map out your company’s narrative so that you work your way to your goal headline.