What is TradeStars?

Introducing AIM Fantasy Sports on the Ethereum Blockchain.

3 min readNov 28, 2019


The Fantasy Sports Industry

It’s well known that Sports are one of the driving forces of the global economy (+90 USD billion in 2017), and people spend hours, every day, consuming sports through TV, online media, live matches and even travel thousands of miles to see live events.

Inside this interesting universe, Fantasy Sports, market size reached $13.9 billion in 2018 and is expected to reach $33.2 billion by the end of 2025. This is a 10x growth vs retail, impressive, but it is just the beginning.

Fantasy Games, for those who are not familiar with the term, are games where the score that defines the possible outcomes is based on real-life facts. In case of Sports, these scores are generally based on athletes’ performance statistics. As you can see from the numbers abobe, the number of people expending time is huge.

Being in this industry for some years, we are strong believers theres a lot of things to improve, a lot of new technologies that we can leverage on and an enormous opportunity ahead.

We are encouraged to change the way people express their passion and knowledge around sports, bring new ways they can communicate and interact with they favourite teams and players and specially provide true digital ownership, transparency, liquidity and decentralisation to this industry.

What exactly is TradeStars?

We’re building new a kind of Fantasy Sports game. This game is based on what we call the Individual Athletes Model, or IAM, where users chose their picks based on the Athletes real-life performance and not by building teams to compete to other users.

Another innovation is focusing on real digital ownership, transparency, liquidity and decentralisation. These are for us, some struggles and the main things that could be improved to make these games better for the users, and everyone involved in the Fantasy Sports industry in general.

A tremendous opportunity for this came up with the development of public blockchains and the use of smart contracts.

How TradeStars Works

The game is based on simple, but unique, economic incentives and a few concepts represented through digital assets on a public blockchain.

Each Athlete’s real-life performance is tokenised in a Performance Card on the platform, that users can buy, hold or sell. And each of these cards behave like a Stock Market where you can place buying or selling orders.

These markets are managed by a set of Smart Contracts, which provides several advantages towards our goals of digital ownership, transparency, liquidity and decentralisation.

We’re innovating in the way people interact today with Fantasy Sports games by adding crypto-economic incentives for them to use their sport knowledge on their advantage.

We like to say we’re creating the Nasdaq of Athletes, where users can express their passion for sports and really show how much their sport knowledge is worth.

Stay tuned for the future updates on our product roadmap and public launch…!

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TradeStars is a Fantasy Sports Game powered by the Ethereum blockchain where users can trade digital assets that represent athletes’ real-life performances.