THE BEST CLIENT ACQUISITION IDEA I’VE EVER HEARD

via Andrew Medal, incredible entrepreneur who spoke at the Yacht mastermind I attended last year

1. Andrew looks at a client/customer he wants to do business with, e.g. Nectar.

2. He creates an article for Forbes, Inc., or Huffington Post (see previously in this chapter for how to do that) and the entire article is written about how they could grow more- e.g. “10 ways Nectar can scale to become a globally-recognised brand”

3. The genius part is, of course, his marketing agency can fulfill all the parts he talks about (or brainstorm with the client how they can achieve them)

4. This article will immediately get their attention. They look at the different ideas he created, and reach out. Pretty damn warm lead!

If they DON’T reach out, he mentions another amazing hack he has used using Linkedin ads to get in front of anyone:

1. He finds his target (e.g. the Marketing Director at Tilly’s)

2. He grabs their profile picture from LinkedIn

3. He makes super-targeted ads aimed at everyone in his target’s Linkedin audience

4. The ad says “Hey! Do you know Kevin Hunter? Tell him I need to get in touch with him” and a link to a landing page.

You can probably guess that that’s a pretty unignorable method.

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