, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

Salesforce has over 20% market share in a growing field of customer relationship management systems. It’s the backbone of many companies, helping Sales, Marketing, Customer Service, and Technology all collaborate for a smooth customer pipeline. Salesforce often improves the Customer Experience (CX) and costly for companies.

While customer management systems have been around for more than 20 years, there’s still a growing demand for Salesforce Subject Matter experts. Large companies often outsource or pay for consultants looking for Salesforce experts to manage, develop, and troubleshoot the platform.

Salesforce created Trailhead, a platform where you can become certified as a Consultant, Administrator, Marketer, Architect, or Developer. While some certifications need pre-requisites, others can be completed in short order.

How you can leverage this skill:

Salesforce is here to stay. With over 150,000 companies using their suite of products (and paying enterprise rates), they need people who can learn and execute software effectively. That’s why Salesforce, and other SaaS companies like Hubspot, create training and certification programs.

Decide on a learning path and dig in.

As with anything, head over to LinkedIn and start sharing content on setting up and managing Salesforce tools. Connect with other administrators, developers, and companies interested in using the service. You will find yourself setting up software for medium businesses and consulting as you grow your skillset. It can be both a side hustle and your full-time job. And who knows? You may get the attention of Salesforce themselves!

Final Thoughts

Investing time and energy into a new skill can increase income. Salesforce certification is a great skill to add to your resume and can even land you a high-paying job.

Are there any apps, certifications, or skills you think could be useful or lucrative? Then don’t hesitate to jump in and start learning, even if it’s an hour a day. You won’t regret it.



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