Identify Digital Transformation Roadmaps with the New Customer 360 Guide for Consumer Goods
We’ve created industry-specific templates that show how to successfully build a Customer 360 with Salesforce. Discover the Consumer Goods Guide including best practices, detailed how-tos, and reference architectures.
Last year, in the midst of a massive shift in how business is done, we introduced Customer 360 Guides, a new starting point for your company’s digital transformation.
We all recognize that connected experiences are critical in our digital-first world, but uniting departments around a single source of truth is a challenging problem to solve.
Customer 360 Guides are absolutely free and available right now on Trailhead!
Our goal for Customer 360 Guides was to create industry-specific templates that show how to successfully build a Customer 360 with Salesforce.
Consumer goods companies have complex go-to-market strategies that require a connection of planning and execution to unlock growth. A new Customer 360 Guide to help consumer goods companies adapt was a no-brainer.
Today we launched the Customer 360 Guide for Consumer Goods — an industry-specific roadmap to transform your business with Salesforce.
This new guide provides architectures, blueprints, and best practices to break down the biggest challenges facing consumer goods companies as they reimagine their businesses for the digital-first world.
Delivering the goods
Consumer goods fill an important need for all of us, whether we are conscious of it or not.
For example, it is amazing to think that by the time I get to my computer to start my workday, I’ve likely had an interaction with goods from dozens of different bands.
I use a shampoo, conditioner, moisturizer, toothpaste, and sunscreen — and that’s not even counting my partner’s deodorant that I routinely steal. How companies get those goods from the manufacturing floor to my home is a complex process that requires a fantastic amount of coordination.
The shift to digital has created huge opportunities for brands to build strong customer loyalty. We often hear about direct-to-consumer brands and innovative in-store shopping experiences that are driving this change.
But there are many channels to reach customers in addition to direct-to-consumer methods, including retailers, wholesale distribution, and resellers.
Every channel presents a unique opportunity to build loyalty and repeat customers.
The Customer 360 Guide for Consumer Goods is the starting point to meet the many demands of our changing retail landscapes. We show companies how to transform by combining the power of people and technology. With this guide, we help Trailblazers adapt and succeed for today’s digital imperative.
Check out a demo of the new Customer 360 Guide for Consumer Goods:
Plan, execute, and service B2B customers to drive growth
After speaking with customers and Trailblazers, we focused our new guide on four of the challenges consumer goods companies face in transforming integrated route to market:
- Managing key accounts
- Optimizing field execution
- Transforming B2B commerce and service
- Incentivizing channel partners
With Salesforce Customer 360, you can create connected experiences for your consumers, customers, employees, partners, and other stakeholders in your ecosystem.
This guide will help you integrate, optimize, and transform consumer, customer, and partner experiences that are specific to consumer goods.
The Customer 360 Guide for Consumer Goods includes:
- Trailblazer stories: Learn about other customers’ approaches and success stories during their digital transformations.
- Thought leadership: Get tips, trends, and insights on transforming customer experiences, including strategies for customer data management.
- Change management: Discover best practices to help you implement process changes and make the people and teams in your organization succeed.
- Industry blueprint: Get key product and industry-specific information that helps you build solutions and uncover opportunities for connecting with your customers.
- Architecture diagrams: Explore visual representations of solutions and concepts within a system or solution design.
- Business scenarios: Read descriptions of common industry-specific scenarios and the related technology and processes.
- Solution kits: Use implementation guides containing reference materials aligned to common use cases.
- MuleSoft accelerators: Discover prebuilt integration solutions that connect common back-end systems directly to Salesforce.
Quest on with guides
We created a Trailhead Quest to help you learn more about Guides. Just complete all five Customer 360 Guide Quick Look badges between June 1–30, 2021, you will earn a limited-edition community badge.
Get started with the Customer 360 Guide Quest today!
