New Marketer Career Path Provides More Entryways Into the Salesforce Ecosystem

Now there’s a one-stop destination for anyone looking to grow or build their marketing career, with brand new learning content designed for marketers and the new Marketing Trailblazer Community Group.

The Salesforce ecosystem is an incredible, interconnected network of learners and innovators who use Salesforce to build successful careers, companies, and communities around the world.

And we’re creating pathways for anyone to find their entry point and grow their career to become a Trailblazer with Salesforce.

As our world continues to evolve, so does our ecosystem as the jobs and technologies of today and tomorrow come into focus.

With a steep rise in demand for marketers with digital skills, Salesforce’s ecosystem of partners and customers needs skilled marketers to reach and retain customers, remain relevant, and build brand value more than ever.

Today, marketers are key drivers of a company’s digital transformation and long-term success.

Marketers develop strategies, build audiences, and deliver effective, personalized customer journeys — all of which leads to more successful companies, as customers expect connected experiences at every interaction.

Introducing the Marketer Career Path

I’m excited to announce we’re expanding our ecosystem with the launch of the new Marketer Career Path on Trailhead.

Trailblazers now have a one-stop-shop to learn in-demand skills for free, connect with a community of expert marketers, and build or transform their marketing careers.

Marketing is a necessary function in every company, big or small. It’s a growing, versatile field with careers that focus on and emphasize different skill sets.

We created 10 new Trailhead trailmixes, custom learning paths with dynamic content and videos, empowering you to skill up and discover your ideal marketing career in a variety of in-demand roles. Check out:

• Demand Generation: Reach the right buyers with unique, personalized offers and create an account-based marketing strategy.
• Email Marketing: Increase your campaign click-through rate, re-engage inactive subscribers, and grow your strategy.
• Marketing Analytics: Optimize digital campaigns, connect marketing engagements to revenue, and keep pace with trends.
• Data Science & Operations: Build a unified view of each customer and personalize experiences.
• CMO Leadership: Learn about today’s marketing landscape and how to guide teams to success with empathetic leadership.

Skill up with new marketing content and role tag

Demand for digital and data-skilled marketers is on the rise. Half artist and half scientist, marketers know the power of a great story — especially when there’s data to back it up.

Whether you’re looking to build your skill set or advance your marketing career, you should combine non-technical skills, such as storytelling and public speaking, along with Salesforce technical skills like email personalization and data management.

And we want to ensure that finding content designed just for marketers is easier than ever. So today, we’re adding a brand new role tag to Trailhead: Salesforce Marketer.

With this new tag, finding and skilling up on marketing content is more seamless than ever — enabling you to filter and find the relevant trails, modules, and projects you need to succeed.

We’re also excited to release new, dynamic content just for marketers.

• Salesforce Marketer: Quick Look — Discover what marketers do and the skills they need to succeed.
• Omni-Channel Digital Marketing: Quick Look — Learn how to create seamless customer experiences across digital channels.
• Digital Advertising: Quick Look — Find out how to deliver successful digital advertising campaigns.
• Account-Based Marketing: Quick Look — See how to use account-based marketing for demand generation.
• Marketing Analytics: Quick Look — Understand how to use data to improve marketing performance.

Join the Marketing Trailblazer Community Group

More than 80% of Trailblazers found that Trailblazer Community engagement has increased their productivity and innovation, and enabled them to discover new solutions.

We created a brand new Marketing Trailblazer Community Group for anyone to learn, get inspired, and network with fellow #MomentMarketers. Here, you can find expert tips and hints or jump in and talk strategy, trends, customer expectations, skills, and more.

Participate in the Trailblazer Community and grow your career alongside experts like Senior Email Marketing Analyst, Isiah Wint-Rose:

“With 10+ years of experience in email and digital marketing, to remain an SME in the space, I find myself regularly turning to Trailhead”

Whether you’re interested in personalizing experiences, keeping pace with changing trends, or coming up with marketing strategies, Trailhead is here to help all #MomentMarketers.

Join us on Trailhead LIVE for more

Learn more about how Trailhead creates an equal pathway for anyone to level up their marketing skills in the Salesforce ecosystem. Plus, discover free resources for anyone looking to build their marketing career in the Salesforce Newsroom blog and on the Salesforce 360 blog.

And join us on June 14 for the Trailhead LIVE session, Meet the New Marketer Career Path, to learn from Salesforce Marketing expert Christopher Jacob what a marketer does. We’ll do a deep dive into brand new badges and end with a Q&A session.