New Salesforce Business Analyst Role Tag and Trailhead Content Empowers Anyone to Skill Up for the Future

Trailhead is providing even more opportunities to skill up for the future while breaking down the barriers to learning with the brand new Salesforce Business Analyst role tag and content.

Andy Bergman
The Trailblazer
5 min readNov 18, 2020

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Astro holding a New Role sign pointing to Business Analyst in a list that also includes Admin, Business User, and Developer.

Trailhead’s mission of democratizing education and creating equal pathways into a career in the Salesforce ecosystem is more relevant today than ever before.

Our vast content library of more than 800 badges has everything you need to skill up for the jobs of today and tomorrow, spanning Salesforce, tech, business, and even soft skills to build your expertise.

Astro holding a clipboard next to a banner that reads Sign me up for a FREE Trailhead account.

Introducing the Salesforce Business Analyst role

Today, I’m excited to share we’re adding a brand new role tag to Trailhead content: Salesforce Business Analyst.

With this new tag, finding and skilling up on business analyst content is more frictionless than ever before — enabling you to filter and find relevant modules, trails, and projects you need to succeed.

Trailhead badge artwork for the new Essential Business Analyst Skills module. A yellow folder with pie chart file in front.

And the need for business analysts has never been greater.

This past decade saw an explosion in demand, as data analytics has become an integral part of most departments.

Demand is not going away anytime soon. According to the U.S. Bureau of Labor Statistics, business analyst roles are expected to grow 14% from 2018–2028.

Business analysts can be found at the center of a cross-functional team, helping a company in multiple ways. In our new work-from-anywhere world, business analysts are key in helping companies go digital fast. In fact, 77% of professionals are involved in digital initiatives.

So thank you. It was the feedback from all of you in the Trailblazer Community that inspired us to create and deliver this new Salesforce Business Analyst learning path. We are always listening to what you want to see next. And we built this content based on the expertise of our Trailblazers and Salesforce MVPs.

Introducing the Get Started as a Salesforce Business Analyst trail

When a business needs to solve a problem, current or future, it’s a business analyst’s job to help facilitate a solution. This is a project-based, business improvement role that produces data-driven solutions.

Many roles perform business analyst activities as part of their duties. Defining a business case, validating solutions, and managing projects are all things a business analyst may do on a given day.

A Salesforce Business Analyst communicates between IT and business stakeholders to ensure everyone works together to define business needs and agrees on what is being delivered to achieve the best results.

Screenshot of the new Get Started as a Salesforce Business Analyst trail on Trailhead.

To support your learning journey, we’ve added a brand new trail to empower anyone to skill up as a Salesforce Business Analyst.

Because of the focus on connection and communication in this role, we increased our soft skills content to round out your skill set.

Prepare for a career in this field with the Get Started as a Salesforce Business Analyst trail, featuring modules on:

Grow your career as a business analyst

Business Analyst skills are found in a variety of roles, so learning pro tips can make a huge impact on how successfully you apply those skills.

Check out our Business Analyst career page which provides more information and helps you easily connect to new opportunities by surfacing relevant, location-based job listings in the Salesforce ecosystem.

There isn’t a one-size-fits-all job description for business analysts. This is an incredibly flexible field, as they wear many hats and juggle many different tasks.

While this job can be taken in a myriad of directions, we want to highlight one inspiring path to becoming a Salesforce Business Analyst. Brian Owens’ Trailblazer story starts at the beginning of this year when he set a personal goal to change careers to do something he was more passionate about.

After hearing about the many opportunities in the Salesforce ecosystem, Brian went all-in on learning Salesforce with Trailhead and networking with the Trailblazer Community. In just 8 weeks, he earned his Salesforce Administrator Certification.

Head and shoulders photo of Trailblazer Brian Owens.
Trailblazer Brian Owens

“Trailhead changed what I believed I was capable of and could accomplish in my career.”

Brian started his new tech career as a Business Analyst at Regions Bank in March.

He now continues to give back and get involved with the community.

Listen to Brian talk more about his experience and watch him receive the esteemed Golden Hoodie in our Trailhead episode of Trailblazers Innovate Series.

Join us on Trailhead LIVE for more

It’s time to learn the in-demand skills needed to grow and transform your career today.

Watch our Trailhead LIVE session: Meet the New Business Analyst Career Path where Salesforce subject matter experts and community experts walk through what a business analyst is, overview our brand new badges, and end with a Q&A session.

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Andy Bergman
The Trailblazer

Sr. Director, Trailhead Content Development at @salesforce