3 Reasons to Earn the New Marketing Cloud Administrator Certification
Studies show 4.2 million new jobs will be created in the Salesforce ecosystem by 2024, so earning coveted credentials in a high-demand Salesforce domain is a no-brainer. And now, the NEW Marketing Cloud Administrator certification can help launch your career into overdrive.
Like the Salesforce ecosystem, the credential portfolio continues to grow. Currently, there are 27 certifications and 17 superbadges covering roles from Administrator to Architect to Developer to Marketer to Consultant.
Whichever domain you choose to dominate, earning a certification and proudly displaying it on your resume is a great way to prove (to anyone, anywhere) that you have Salesforce-verified skills.
The newest Salesforce Marketing Cloud credential
Becoming Salesforce Marketing Cloud Administrator certified means you can configure Marketing Cloud products using product and industry best practices.
You have knowledge of the features available to end users and the configuration options available in Marketing Cloud.
Plus, you’re able to maintain the platform, respond to common business requirements, and perform administrative functions within Marketing Cloud.
Sound like you? Here are the three critical reasons you should make earning the Marketing Cloud Administrator certification your next credential goal.
1. Stand out from the pack
Earning a Salesforce certification is a great way to showcase your skills. You’re showing everyone, everywhere that you’ve put in the work and can walk the talk. That you don’t just know a little something about Salesforce — you know a lot of something about Salesforce.
When recruiters and employers see that you’ve stacked up one or multiple certifications, they immediately recognize that you’re a top talent with proven expertise. They know you’ve put your skills to use in concrete, meaningful ways and that you’ll be ready to go on day one.
Plus, employers value the investment you’ve made in yourself professionally. Earning the Marketing Cloud Administrator certification demonstrates your proven knowledge of governance and security related to digital marketing.
It’s a win-win for you and your current (or future!) employer.
2. Drive your organization’s marketing value
According to Forrester, by 2021 it’s estimated that digital marketing spend in the US will reach $120 billion. In fact, investment in paid search, display advertising, social media advertising, online video advertising, and email marketing will pace to 46% of total advertising in the next 5 years.
With astronomical industry growth, there is truly no better way to drive marketing value at your company than to get certified with Marketing Cloud, the #1 marketing automation solution in the industry.
Salesforce has been recognized by Nucleus Research for having the best marketing automation functionality and greatest usability among competitors. With Salesforce Marketing Cloud, marketers can understand more about consumers to deliver marketing automation innovations that power personalized experiences across all channels using artificial intelligence.
Only Salesforce empowers brand marketers to create 1-to-1 consumer journeys across email, mobile, social, and advertising — and to build unified marketing, sales, commerce, and service experiences. By becoming certified, you’ll play a critical role in ensuring your company effectively utilizes Marketing Cloud.
3. Become a Marketing Cloud Subject Matter Expert (SME)
As consumers expect more personalized experiences, every marketer is challenged with implementing the right technologies and processes in order to meet their demands.
Becoming Marketing Cloud Administrator certified demonstrates your proven ability to configure Marketing Cloud products, enhance your credibility, and quickly become recognized as a Marketing Cloud expert at your organization and beyond.
As a Marketing Cloud SME, not only will you earn bragging rights but also enhance your MC Admin clout. What does this mean? You’ll get some pretty awesome privileges.
For example, the Marketing Cloud product team welcomes SMEs to join their monthly developer office hours via the Trailblazer Community to help answer questions and provide insight.
If you’re a pro, why not join to demonstrate your knowledge to those who are just getting started?
Convinced? Now get ready to take the exam.
The wonderful thing about the Salesforce Credentialing program is that you can learn entirely at your own pace with a path designed just for you. Study up and prepare for this certification by reviewing the exam guide to learn more about content and recommended training and resources.
You can also take the Administer Marketing Cloud trail, where you’ll learn everything from setting up a new Marketing Cloud account and adding users to sending emails and tracking your results.
You’ll learn to use the Status site to check the performance and security of your Marketing Cloud instance and configure Salesforce CRM and Marketing Cloud to share key data across your clouds.
Lastly, complete the Google Analytics 360 Integration for Marketing Cloud trail, where you’ll learn how to set up and administer your Analytics 360 Integration for Marketing Cloud in order to get better insights from your data and build deeper relationships with your customers.
For more info on studying for the big day, be sure to follow these 4 simple steps to help you prep like a #CertifiedPro and get exam ready.
We’re all in this together!
Join the Trailblazer Community where you can collaborate and study with fellow Trailblazers. Get help on the trail, join a study group, and connect with Trailblazers from around the globe with similar challenges and experiences as you. The opportunities are endless with fellow Trailblazers by your side!
Ready to earn your credential? Be sure to check out our 5 Top Tips to Help You Keep Calm for a Stress-Free Salesforce Certification Exam Day. Once you feel confident, go ahead and schedule your exam at a test center or online.
See the Salesforce Marketing Cloud Administrator credential page for all the details on this exciting new certification. And be sure to shout out your Marketing Cloud certification goals on social so we can follow your success.
Good luck and happy prepping!
