Why the Business Administration Specialist is THE Superbadge for You!

Pip Morphet
The Trailblazer
Published in
5 min readNov 2, 2017

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The new skill-based credential for the existing or aspiring Salesforce expert.

Proudly introducing the Business Administration Specialist superbadge. If Trailhead badges represent what you’ve learned, superbadges prove that you can take what you’ve learned and apply it to solve complex, real-world business problems. And the new Business Administration Specialist superbadge is specifically designed for individuals who want to validate their ability to understand what’s possible with the Salesforce platform, its specific applications, and its business values and benefits.

If you know Salesforce inside and out and love telling everyone all about the power of the platform, here’s your chance to prove your mad crazy skills. Just getting started in the Salesforce Ohana, or interested in trailblazing a new career path with Salesforce? This one’s for you, too! (Psstt — have you heard that the Salesforce ecosystem will create 3.3 million new jobs by 2022? Check out the report.)

This superbadge validates that you’ve got the Salesforce know-how, and that’s what your current (and future) employers are looking for. It’s perfect for the 99.9% of you who fall into one (or more) of the following Salesforce groups. Let’s break it down.

The Business User

You’re currently in Salesforce day in and day out, but you may not realize what the full platform capabilities are. A complete understanding of the business value of the Salesforce platform is going to help make you more successful. Earning the Business Administration Specialist superbadge will show you’ve bridged the knowledge gap, enabling you to ask the right questions of your Salesforce Admin to get your desired outcome.

The Super User

The Business Administration Specialist superbadge is perfect if you don’t “fit” into a traditional Salesforce role, like Admin or Developer. If you know what’s possible with Salesforce — across the full suite of Clouds — even if you aren’t responsible for directly managing any of the applications, chances are you’re the Salesforce Super User (aka subject matter expert) at your organization. Earning this superbadge will get you the recognition you deserve.

The Salesforce Certified Professional

You have a Salesforce certification specific to your role. You’ve proven your skills as an Administrator, Developer, Marketer, Consultant, and/or Architect. Here’s your opportunity to prove you’ve rounded out those skills with a comprehensive understanding of the business side of the platform. Get to the heart of what your users are actually asking of you, what they are trying to achieve, and what their real business requirements are.

Adding the Business Administration Specialist superbadge to your portfolio — and encouraging your users to earn it too — will help ensure everyone is on the same page right from the start. And that’s bound to make your life easier in the long run!

The Accidental Admin

You’re the current go-to person for all things Salesforce. Not necessarily officially Salesforce trained, your skills are on-the-job and self-taught. You’re the one who had the time (or made the time) to sort out all the nagging Salesforce questions the business had.

You’ve done your best to implement processes, but a deeper understanding of best practices and a deeper comprehension of the full capabilities of the platform will give you a broader range of skills. The badges you earn to unlock this superbadge will help you get there — not to mention, you’ll get your very own skills-based credential that recognizes all that you do.

The Process Go-Between

Maybe you’re the one who works directly with the IT department and the Salesforce admins based on the requirements management (and your end users) have tasked you with. You’re the process master who lives within the business side of Salesforce, but doesn’t actually administer it.

As the “voice of the business user,” you need to know how to translate a required functionality into what is actually possible using the platform. Earning the Business Administration Specialist superbadge will help you better manage the expectations of both sides, ensuring IT and/or your admin truly meet the needs of the business.

The Career Path Switcher

It’s time to make a change. By 2022, 3.3 million jobs will require a Salesforce credential. You’ve heard about all the great opportunities being Salesforce skilled can bring, but haven’t yet dipped your toe. Or, you’ve dabbled a bit, but don’t really know the full capabilities of the platform yet. You want to get up to speed, fast! Earning the Salesforce Business Administration Specialist superbadge is the perfect place to start, and grow, your Salesforce profile.

The Graduate

After years of study and hard work, the time has come to step out into the “real world.” You’ve got your degree — but so, too, does every other graduate out there. It’s time to make yourself stand out from the crowd, and prove you’ve got the knowledge to hit the ground running. Earning the Salesforce Business Administration Specialist superbadge will demonstrate you have a full understanding of the power of Salesforce, and it will enable you to take your first step toward a career in Salesforce.

And to the 0.1% (everyone else)? Get the superbadge anyway. “Learning more about Salesforce didn’t help me at all,” said no one ever!

For all the Salesforce newbies out there, Trailhead is THE place to start your learning adventure. Follow guided learning paths, at your own pace, to chart your course through Salesforce skills (check out our Get ready to Trailhead post).

Here are recommended modules to get you on the way to blazing your own trail:

When you’re ready to build on that learning, check out the new 3-day Salesforce Fundamentals for Business Administration Specialists expert-led class that will help deepen your knowledge, taking you through discussion and hands-on exercises to teach you the essentials.

Whether you’re already deeply entrenched in the Salesforce ecosystem, or have yet to gain experience in Salesforce, it’s time to blaze your trail to earning the Business Administration Specialist superbadge!

The new superbadge that really is for everyone — will you be one of the first to “Earnie” yours?

Happy trials!

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Pip Morphet
The Trailblazer

#Trailhead Marketing at @Salesforce. A kiwi living in the British Isles who believes in the power of good storytelling.