Is Bleisure a Game Changer for Working Travelers?

Trameter
Trameter Stories
Published in
4 min readNov 3, 2023

Hey adventurer! They say all work and no fun makes Jack a little cranky dude (To all the Jacks reading, please don’t take that personally).

We know how hard you work and sadly, how little you rest and we’re here to shine a light on something we think you might be missing.

As you know, business travel is back after a long period of no ‘face-to-face’ interactions. But it’s not the same old, same old. Nah. More peeps are sprinkling a little spice on their work trips, taking year-round vacays of some sort.

If you’re not already on board, we hate to break it to you, but a little ‘Jack’ might be stealing your dinner.

So, how does this work? 🤔

It’s like this: You’re on a work trip, maybe a conference or some big networking gig, and you’re jet-setting to a whole other state or even country. It’s a few days of grind, maybe four. But then, boom! You decide to add on a couple of extra days for some serious R&R — sightseeing, hiking, or just a spa day to zen out those muscles. Because why not? That is what we call the Bleisure experience — the perfect blend of hustle and chill.

Fun fact — some bleisure bosses even bring along their crew or fam. They tag along on the business hustle and then soak up some sun with their loved ones. You’ll agree it’s a win-win!

Now, why should you care? 🤷‍♀️

Stats are backing up the bleisure wave. Over half of the business travelers extended their work trips for leisure vibes last year. And get this, 6 out of 10 U.S. workers are planning to spice up their next business jaunt. It’s a movement, people!

“How does it serve you?” Ha! We like how you think. 😉

Bleisure bags a lot of benefits for the classic biz traveler. By classic, we mean you’re neither a remote worker with a constantly changing workspace nor a digital nomad who slays work on the road. You, my friend, are on a specific mission for your organisation. And we want to show you the opportunity that lies before you.

For the business traveler, bleisure brings a whole lot to the table:

  1. Boosted creativity: Forget the desk grind — a boat ride on Lake Como can do wonders for your brain juice.
  2. Work-life bliss: Why choose between work and personal life when you can have both?
  3. Network and chill: Building professional relationships outside the boardroom can level up your game.
  4. Mental spa day: Bleisure vibes ease stress and burnout, giving your mental health some serious tender loving care.

Now, what’s in it for the businesses as well? A lot, my friend:

  1. Happy employees: Offering bleisure shouts out loud that you’re all about your peeps’ well-being. Loyal and fulfilled employees? Yes, please!
  2. Attracting A-Listers: Gen Z and millennials dig bleisure as a perk. It’s like a neon sign saying, “We’re all about you, fam.”
  3. Amped-up engagement: Bleisure options can fire your squad’s motivation and commitment. They’re in it for the long haul!
  4. Global insights: Immersed employees bring back a whole new worldview that’s gold for international biz.

Now, for the hospitality hustlers, Bleisure is a goldmine:

  1. Extended stays: Bleisure guests hang around longer, splurging on digs, grub, and fun. Cha-ching!
  2. Tailored experiences: Customize the stay with flexible check-ins, and special deals, and watch those guest reviews soar!
  3. Partner power: Team up with local joints for unique bleisure experiences. It’s a win-win for everyone.
  4. Year-round boom: No off-peak for Bleisure travelers. Keep those spots booked 24/7!

Of course, it’s not all rainbows and sunshine. Challenges come with the territory:

  1. Setting expectations: Knowing where the business ends and the leisure begins can be a tricky dance.
  2. Budget hustle: Tracking expenses for both biz and leisure can be a math maze. Clear guidelines are the MVP.
  3. Personalized perks: Juggling services for both sides of the Bleisure coin ain’t easy for hospitality providers.
  4. Data dilemma: Varied needs make data collection a puzzle. But trust us, it’s worth it!

We think bleisure could be an absolute game-changer for you as it provides the opportunity for a mix of work and personal growth. So, don’t think twice about adding some leisure to your biz trip. It’s a move that’s all about leveling up in every way.

Whether you’re planning a bleisure trip, a family vacation, or a solo adventure, remember you can always trust Trameter to be at the front of the line. 😎

Oh, and speaking of frontlines! Be the first to know when Trameter is ready to transform your travel planning experience. Pre-install on the App Store now, and once released, the app will automatically download to your device.

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Trameter
Trameter Stories

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