Introducing Transcend’s State of Consent Management Report

Today we’re excited to share our State of Consent Management Report, where we partnered with Pulse to survey 100 global technical leaders on their challenges and approaches to managing tracking and user consent on their company’s website.

Why consent banners exist across the internet

Modern privacy laws, like GDPR and CCPA, require websites to collect consent or inform users before they can begin tracking personal user data on their site. Many organizations address this with a cookie consent banner that pops up right when a user lands on their site. Yet anecdotally we’ve heard that few companies actually found this approach ideal — for their business needs or for their user’s experience.

We were interested in better understanding the obstacles technical leaders face in balancing customer trust (and legal compliance) with optimizing their customer’s online experience. Respondents acknowledged that consent banners often negatively impact their site’s UX and, if there were no legal or negative brand implications to face, leaders would remove them from their websites.

Low visibility and compliance in how companies track their users

Shockingly, the report found that the vast majority (79%) of businesses admit to not being fully compliant in tracking user data across their company’s websites and channels. An even greater majority (90%) were not able to confirm that they were aware of all types of tracking technologies operating on their company’s website. Modern day trackers go beyond cookies and third-party scripts — tracking components can live in everything from web beacons to pixels, fonts to stylesheet loads.

Room to improve: 79% of leaders believe their organizations have work to do in order to become fully GDPR-compliant across every digital touchpoint, according to Transcend State of Consent Management Report.

Tell us what you think!

We’d love to hear your feedback as you read the report — are these findings in line with your own experience? Is your org facing similar challenges in managing cookie consent? Tweet us your thoughts @transcend.io

P.S. If you are interested in how Transcend is reengineering the consent manager experience or want to be the first to get access, sign up here.