Airlines without planes, an inquiry into vision

Today’s world is so unpredictable that organizations and their leaders need to be highly creative to adapt quickly to the changing context. The corona crisis has amplified that truth and even led to situations that are more likely to be expected in a program full of absurdities such as the award winning “What if …?” than in reality. “What if … Brussels Airlines suddenly cannot fly anymore, because all planes have to stay on the ground forever?” Instead of creating an absurd sequel, as program maker Tim Van Aelst would do, THINK with people’s Bert Van Wassenhove took up the challenge to formulate a concrete answer.

The answer may surprise many: even without aircraft, Brussels Airlines could be a healthy organization based on the talents of its employees, its own identity and what the company is already used to doing, according to Bert Van Wassenhove.