On Contacting Prospective Clients
Over the past couple of weeks I’ve been pretty diligent with sending out emails to prospective clients. Here’s what I found helpful:
- I always try to become a blip on a prospect’s radar first. Following them on Twitter or reading and commenting on posts on their blog might be a good idea.
- I find out as much as possible about them. Making a connection is the main goal of my first email, and in order to do this, I need to know what we have in common.
- I never try to sell my services in the first email. Instead I try to offer something useful, like a case-study, a presentation with some information that might be of interest for the person I’m contacting or even a free translation sample.
What strategies do you use when reaching out to prospective clients?