On Contacting Prospective Clients

Over the past couple of weeks I’ve been pretty diligent with sending out emails to prospective clients. Here’s what I found helpful:

  • I always try to become a blip on a prospect’s radar first. Following them on Twitter or reading and commenting on posts on their blog might be a good idea.
  • I find out as much as possible about them. Making a connection is the main goal of my first email, and in order to do this, I need to know what we have in common.
  • I never try to sell my services in the first email. Instead I try to offer something useful, like a case-study, a presentation with some information that might be of interest for the person I’m contacting or even a free translation sample.

What strategies do you use when reaching out to prospective clients?

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