AI Tools That You Can Use to Save Time, Scale Up Marketing Efforts, and Improve Customer Experience
In the world of marketing, we have tremendous help these days in the shape of artificial intelligence (AI). Years ago, any effort we put into marketing would be manual and every lead generated would be a result of our hard work. These days, AI and other wonderful technology allows us to take a back step and think more about strategy and appealing to the right audience rather than just doing anything that might work.
With AI, our resources are used more effectively, and we pay less for each of our leads. What’s more, we can reach out to those who have a genuine interest rather than casting a wide net and hoping to catch one or two. However, you still need to use the RIGHT AI tools. Don’t fear, we have a brilliant list below!
1. Marketo
As an Adobe company, Marketo is a brilliant solution and one that has found a core of passionate supporters in recent times. While some platforms will help with lead generation alone, Marketo looks to cover absolutely everything across the customer’s journey. This way, not only do you get customers, but you get people who are willing to vouch for your service time and time again.
With this service, you’ll have support with;
- Lead management
- Revenue attribution
- Customer base marketing
- Email marketing
- Mobile marketing
Even after this, Marketo uses AI and data to ensure you’re always targeting the right accounts. Once the campaigns are up and running, there are also opportunities to automate across a number of different channels. Furthermore, why target the perfect audience with poor ads? Instead, Marketo will allow you to create personalized display ads.
Main Benefits of Choosing Marketo
- With different products, you only pay for the service you need. Rather than investing in a one-size-fits-all package, you can pick and choose the services you require.
- For even the most inexperienced marketers, we believe that Marketo is easy to use. What’s more, you’ll get set up quickly and with little hassle.
- Rather than paying five different platforms for particular services, Marketo allows you to have everything under one roof.
2. Bilbi AI
When visiting Bilbi AI, one of the first things you’ll see is their slogan relating to their products; less work, more optimization. For us, this epitomizes the whole service and is one of the main reasons why you might choose it over every other. On the whole, they’re heavily focused on optimizing campaigns and, over time, building the best campaign possible.
For example, one of our favorite features is the campaign recommendations section. Every day, the user is shown recommendations in order to improve creatives, targeting, bidding, or any other area of a campaign. If you follow the advice, it’s possible to continually keep what works and drop what doesn’t. Suddenly, you’re saving time, scaling up marketing efforts, and improving the customer experience (the theme of our guide today!).
Elsewhere, Bilbi AI is employable across all of the most popular social platforms and the insights are detailed. Finally, there’s a real-time dashboard. Whenever you have a few minutes to check on performance, the dashboard will display not only what’s been but what we can learn from it too.
Main Benefits of Choosing Bilbi AI
- If you’re unsure about which AI tool to choose, maybe you’re comparing several, Bilbi AI offer a free trial for three days.
- Bilbi AI is supported by Trapica, and this is a fantastic marketing company with plenty of experience and success in the market. In fact, clients include Shopify, IGN, Wix, eBay, and NBCUniversal.
- Just like Marketo, it’s good to have a single platform to view all campaigns and channels.
3. Oribi
While Bilbi AI try to attract marketers with insights and endless data, Oribi aim to make sense of all the confusing analytics we receive in this day and age. Rather than drowning in a sea of numbers and percentages, they want to ‘make it easy’. Again, we can learn lots from the mottos a website uses and Oribi suggests that users can ‘get clear answers, without the heavy lifting’.
Rather than using Google Analytics on your website, Oribi suggests installing their own platform for a simpler experience. Once installed, every single corner of the website is tracked, and we can follow conversion goals without worrying about coding or another confusing process.
Of course, ‘optimization’ is a key word in this niche and it’s something Oribi uses frequently. With the platform, you can understand not only what works but also what doesn’t when it comes to conversions. Furthermore, it’s possible to highlight the events that boost conversions.
Additionally, Oribi can help with understanding the journey of the customer. Regardless of your business or industry, it’s unlikely that customers are finding your website and then converting straight away. Instead, they probably come across your name on YouTube, Facebook, Google, Instagram, or another touchpoint. We like Oribi because you can get a full view of these touchpoints and then build a marketing strategy using this information.
Main Benefits of Choosing Oribi
- If you choose to team up with Oribi, you’ll become a client just like Sky, Sony, Aon, Audi, Marc Jacobs, Next, and Lyft. They have experience with large companies.
- Rather than starting from scratch, they will help to transition from Google Analytics.
- All users get a free trial and you can enjoy automatic tracking without investing lots of time.
4. AdEspresso
Next up, we find one of the most recognizable and admired brands in the market; AdEspresso. To assess what you would get from using the platform, perhaps it’s best to break down how they help. They offer a five-step process;
- Create — Firstly, users create their campaigns on Google Ads, Facebook, and Instagram.
- Manage — Next, everything is all in one place. Users can switch between ad managers and this helps to save time.
- Analyse — With actionable insights, users can make changes to their campaigns while also getting reports through Excel, email, web, or PDF.
- Collaborate — Work with others with ease, have others approve campaigns before they go live, and streamline the whole collaboration process.
- Learn — Finally, AdEspresso also provide a host of brilliant resources for learning.
With Microsoft and HubSpot as two of their largest clients, AdEspresso is a favorite within the industry. You don’t need a website to get started, we can access ads from three of the biggest platforms, and they cater their service to e-commerce, agencies, small and medium businesses, and more.
Main Benefits of Choosing AdEspresso
- The brilliant academy has endless fantastic resources which is perfect for those new to online advertising.
- Depending on what you need, there are four different packages (all offering a two-week trial!).
- The clever algorithm assesses the cost per acquisition of leads in order to allocate your budget effectively and pause ads that aren’t performing.
5. Funnel
To finish, we have two smaller platforms that still have value for all marketers. Although slightly more expensive than other solutions in this list, they allow for large monthly spends which makes it perfect for larger businesses. With your package, you’ll receive advertising data sources (unlimited ad accounts, data rows, and more), analytics platforms, CRM, email platforms, SEO data, and much more.
Highly regarded in the industry, Funnel is one of the best platforms for gathering reliable data. If you’re working in a large company and need to create detailed reports, this is the solution for you. When it comes to gathering, preparing, and presenting data, Funnel will save heaps of time.
If you pair this analytics tool with a management tool, both utilizing AI, this is where you really start to see value. You’ll save time, use resources more efficiently, and have detailed reports for stakeholders.
Main Benefits of Choosing Funnel
- Funnel has a great customer support team.
- It’s possible to save hours and hours when data gathering and even data input.
- Funnel is simple and works with a number of marketing channels and exports.
6. Remesh
Finally, we’ve looked at managing campaigns and compiling data, we want to finish on a platform that boosts audience engagement. With Remesh, you actually have a number of different solutions;
- Marketing/Branding — With this first service, the aim is to understand consumers, develop a brand, test creatives and ads, and tailor a marketing message to a specific audience.
- Employee Engagement — In business, we need to not only hire the best talent but ensure they stay too, and Remesh can help. Offer opportunities for feedback, get them engaged, and build important data.
- Product Innovation — Here, we can get feedback on existing products, test new ideas, and continually innovate to remain relevant in the market.
- Customer Experience — Finally, we all rely on customers in business and Remesh offers a chance to increase our understanding and loyalty further.
Benefits of Choosing Remesh
- As we’ve seen throughout this guide, Remesh will help marketers to become more efficient with resources while also helping the customer experience.
- Their blog uploads useful articles and information regularly.
- It’s a great platform for understanding an audience and adjusting a marketing strategy accordingly.
Bonus! Marketing Tools:
2. Bilbi AI: Daily Marketing Campaign Insights
