AI Will Transform Your Marketing in 2019

In both our professional and personal lives, it’s fair to say artificial intelligence (AI) has changed the way we operate. In 2019, this trend is set to continue for businesses and, today, we’re going to be investigating why AI will be important for the marketing department this year.

Accuracy of Data

As marketers, your job is to get as much insight as possible into the target market; the more you know, the easier it will be to create a product/service that suits them. The days of lacking quality data are over, and it’s now possible to understand your target audience better than ever.

Real-time customer behavior can be assessed and then used to provide advanced targeting predictions.

Improved Website Experience

For companies to do well in the current market, the website needs to be the focal point and personalization is integral to this. With intelligent algorithms working away in the background, hundreds of data points can be analyzed including the user’s chosen device, location, and demographics. From here, the most relevant content and offers can be provided.

Enhanced PPC Efforts

Since the introduction of pay-per-click (PPC) advertising, there has always been one major downfall — the manpower required to assess data and continually improve the strategy. Now, however, AI systems exist and they automatically test different strategies and assess the best way forward for any given company. Suddenly, your PPC efforts are not only faster but also more efficient with the budget.

AI Chatbots

In 2019, chatbots on websites will be a recurring theme and for good reason. As customers, we like to feel valued and we like to know help is available whenever we need it — two aspects that are covered with an AI chatbot. By tracking and predicting the behavior of users, the conversation can be personalized to each user to resolve issues, answer questions, or provide simple support. Of course, the advantages to AI doing this over company employees include;

• Much lower cost
• 24/7 service
• Efficient service for users
• Higher ROI
• Employees can concentrate on more important tasks

Image Recognition

Ever uploaded a picture of your friend on Facebook to find that they have been automatically tagged? Well, this AI image recognition is now being used by many global websites including Pinterest and Amazon, too. This is important for marketers because a more complete profile can be built for each customer. Once again, the content experience for store visitors can be customized and the likelihood of making a sale increases.

Summary

We’re lucky enough to have some advanced AI solutions in 2019, so we urge you to do a little research. In most cases, AI can make your marketing efforts easier and free up time for more important tasks.