Perfect Audience vs AdRoll: Best Retargeting Software
There’s no doubt that advertising online has become more affordable over the years; not only this, it is also more accessible for all businesses thanks to platforms such as AdRoll and Perfect Audience. Today, we’re focusing on retargeting since this is the main feature of both programs.
What’s Retargeting?
Every year, a lot of people will visit your website, watch your videos, or visit your online store without taking action. Rather than pursuing a brand-new audience, Perfect Audience and AdRoll use retargeting to get your brand back in front of these people. Why? Because they’ve already shown an interest in the product/service as well as your brand itself.
Customer Base
According to AdRoll, they not only boast 15,000 users but also have a retention rate of 97%. Meanwhile, Perfect Audience also state they have thousands of users. However, Perfect Audience was recently purchased by Marin Software; a top online advertising company with a wealth of services. With both Perfect Audience and AdRoll offering customer satisfaction and a positive experience, there’s a good chance that either company could suit your retargeting needs.
Customer Experience
In truth, there are many similarities with both platforms and this includes the ease of use. If we had to choose a winner, AdRoll would perhaps take it for the refined user experience.
Depending on your needs, it’ll be easy enough to create a segmentation list, create ad copy, view analytics, test new variations, track ROI, and help you reach your ideal audience.
Differences Between Perfect Audience and AdRoll
As well as similarities, the platforms also have differences and the main one we found came with audience segmentation. While they both allow segmentation, Perfect Audience offers more options and a more detailed process. If you’re looking for granular lists and segmentation for different criteria, Perfect Audience will be more advanced for your needs. Perfect Audience also allows customers to share lists on the platform — without having to use email and risk losing personal information. It also offers more flexibility with advertising, like providing a UTM parameter builder tool that helps you build and track campaigns.
The last difference we’d like to mention is that both Perfect Audience and AdRoll have the ability to help you with dayparting, but only Perfect Audience offers it as a part of their user dashboard. AdRoll requires you to contact support to access the feature.
Customer Support and Pricing
If you’re a beginner to this process, both platforms will be helpful in your journey. If you want specialized support, AdRoll would probably be the better option since they assign an employee to your account. With this individual, you can discuss retargeting, your goals as a business, what you want to achieve, and how you want to achieve it.
Both platforms work on the premise of making money based on how much you spend. Rather than paying a monthly fee, a percentage of your spend will go to the platform. If you want to try it out, both offer a free trial.
Conclusion
As we’ve seen, both platforms have their strengths so we recommend trying the free trial for both Perfect Audience and AdRoll. From here, you can decide which matches your needs more closely.
Bonus! Marketing Tools:
2. Bilbi AI: Daily Marketing Campaign Insights
