Six Tips for Building Instagram Retargeting Ads That Convert

As one of the most reliable forms of marketing around, remarketing on social media has grown exponentially. This impressive form of marketing is one of the most useful ways to cut down on people leaving your site, never to return. Through the simple power of reminding people to come back via remarketing, you can reduce bounce rates on your Instagram page without too much stress.

How, though, can one go about making an attentive and detailed remarketing campaign?

If you are trying to work on your Instagram page and to improve bounce rates, remarketing is essential. It can help to convince people to come back and to complete their engagement with you. So, how can you go about creating an authentic and impressive retargeting campaign that works well on Instagram?

What kind of tricks do you need to make this work?

Instagram Retargeting: A simple solution to successful retargeting

• First off, one of the bet things that you can do is to create a custom audience. Many high quality plug-ins exist out there that makes it very easy indeed for you to collect a large group of readers and place them into a bespoke audience. Doing this makes it easy to target people in the right place, at the right time.
• Try to break down your audience into things like people who previously purchased from you, return visitors, people who have not completed any kind of transaction and people who have searched you out specifically. Tools are easily located that can make it easy for you to set up this kind of traffic-based audience package. For example, AdEspresso is one of the best places to start for a fine collection of top quality retargeting tools that can make creating custom audiences easier.
• Test out different adverts based on each group. The classic A/B testing regiment is probably your most likely avenue of success. Simply create two different advertising segments and test it out on different groups within your custom audiences. Do this, and you can find who reacts to what advert in the manner that you wish.
• Remember that you want to keep it friendly, rather than possessive or stalker-ish. Try and keep things down to more of a suggestion and a nudge in the right direction. More of a “Hey, remember this?” instead of the “I CAN READ YOUR MIND” approach that some retargeting campaigns on IG go for.
• It’s IG, so use images as your main selling point. The text should be quick, eye-catching and simple but the image should do most of the talking. The text should more or less be a call to action; the picture should be what is catching attention on a retargeting campaign.
• Remember that a retargeting campaign is all about finding people who were already interested, and convincing them to go that final step. Retargeting is now about trying to convince a total newbie to your idea, so make sur that all retargeting campaigns follow that kin of methodology.

It’s a less intrusive form of marketing that knows the recipient is already semi-aware of what is on offer. With Instagram remarketing, then, avoid being too simplistic as well as excessive in your language choice. Do this, and you should find it much easier to make the most of retargeting on Instagram.

See Related: How to Use Instagram Stories in Your Marketing Strategies