Top 4 Affordable AI Tools for Marketers

Ever look at some of the big names in the AI marketing tool niche and wonder how small businesses are supposed to afford their packages? We know how you feel, but it doesn’t mean you need to go without. Thankfully, there are some brilliant AI marketing tools that are affordable and we’re going to uncover four of the best today.

Choosing the Best Tool

Before we offer our suggestions, we first want to discuss the process of choosing a tool. Often, we see people feel overwhelmed when faced with choice, but this is a good thing. With the four tools we’re going to suggest, they’re at the top of their field so you don’t need to worry about reliability. Instead, choose a platform that will complement your business and make things easier.

Also, look for a free trial. If the platform offers you and your team an opportunity to test everything for a set period, why not take advantage of this? Then, you can gather feedback as to which is best for what you’re trying to achieve. Sure, listening to recommendations from other businesses allows you an insight into what’s available, but you can’t put too much value into this because they may have different needs to your own.

If you can find a tool that matches your needs, you won’t ever make a decision that you’ll regret.

#1: Bilbi.AI

Firstly, we absolutely love Bilbi because it allows invaluable insights without working too hard or wasting too much time. Rather than opening several platforms and trying to gain insights from different reports, everything you need is in one place. Firstly, your campaigns are analyzed at every single moment of the day. This way, you’re able to adjust ads and make decisions that guide the business towards its market.

Do you know how to make small adjustments to bidding, targeting, and creatives? If not, Bilbi is a reliable partner. Every day, you’ll receive recommendations for improvements. Rather than stabbing in the dark and hoping for the best, you get actionable insights based on what’s actually happened (it’s like having a dedicated employee working on your campaigns — but for a much smaller cost, of course!).

Since everything is powered by artificial intelligence (AI), it’s almost instant and incredibly reliable. With a dashboard that gets updated in real-time, you’re always acting on the most recent information and this provides opportunities to get ahead of the competition. While they’re reacting, you’re taking a proactive approach.

In terms of the help you receive, this comes in the shape of;

• Targeting
• Creative A/B Testing
• Bidding
• Placement
• Budget Management

These days, it’s normal to have a presence on several platforms and Bilbi can help with them all. Whether you use YouTube, Facebook, Instagram, Google, LinkedIn, or Snapchat, you’ll have a reliable partner.

Pricing — Rather than the hundreds you will pay elsewhere, the Basic package with Bilbi is just $29 per month (billed annually). For a Premium account, this is $49 and gets you access to real-time recommendations, alerts and notifications, multi-platform support, budget management updates, and more.

Finally, the $110 per month Pro package allows up to 25 ad accounts so isn’t really required unless you have lots of campaigns across several platforms.

#2: Oribi

Next up, we’re going to suggest Oribi and this is another that has been welcomed into this corner of the market. We’ve written about this platform before, and it’s all about analytics. We’re living in a world where more data is accessible than ever before; we often suffocate in percentages and ratios and have absolutely no idea what to do with all the information.

Rather than working with expensive developers, Oribi will track every single page of your website, help with conversion goals, and update events dynamically (no maintenance required). Additionally, Oribi offers a number of optimization features to allow you to understand what is and isn’t working with specific campaigns. With any campaign, the goal is to increase conversion rates as much as possible, and Oribi will help with this.

• Where are you losing prospects?
• What events are generating the most conversions?
• What can you learn from previous events?

We could answer these questions by assessing the data manually, but it would take a long time. Likewise, it would take a long time to work out what channels are most effective. With Oribi, we can see just how much Facebook, Instagram, and Google are contributing to our goals. Perhaps you want to use the UTM to compare several campaigns? It’s all achievable with Oribi.

Even after this, it’s possible to plan for the different stages of the customer journey and compile fantastic reports for stakeholders.

Pricing — Compared to Bilbi, Oribi is a little more expensive and is perhaps suited to mid-sized companies. For example, the Standard package is $300 per month (billed annually) while the Agency package will set you back $400 per month.

Which should you choose? With the Standard package, this is designed for ‘growing businesses’ that want to take the next step with their conversion rate. On the other hand, marketing agencies responsible for a number of customers should look towards the Agency package. Depending on the number of clients you have, the price of the package will change.

#3: Zalster

Next up, we have another affordable solution in Zalster. Working with Unibet, H&M, Daniel Wellington, Chimi, and others, the company suggests that we can all ‘leave the guessing game’ by utilizing machine learning and automation. There are a number of features we like about Zalster;

• Long Free Trial — Firstly, we know that it can be frustrating when companies only offer a 24-hour free trial. How are you supposed to assess whether or not a marketing platform suits your business with one day’s use? Zalster offer a free trial of 44 days. You have plenty of time to experiment, get feedback from your team, and learn how it all works.
• Post Boosting — After you spend a couple of minutes setting up the parameters and rules, Zalster will do the rest. Keeping in mind your conditions and budget at all times, the platform will assess when and where to boost your organic posts. Rather than missing Facebook opportunities and boosting too late, you can take advantage of performing posts.
• Bid Automation — In a similar vein, the clever algorithm will also look after bidding and budgets with little input required. On both Facebook and Instagram, you’re always in control as you set goals and budgets. However, you don’t need to continually review performance because Zalster will do this on your behalf.
• Great Service — Furthermore, we love the natural and human-led nature of the website and service. As you look through their website and talk to their team, you’ll notice that they’re just a group of individuals (just like any other business). Not only do they do the basics well, but they offer ‘no more boring, plain, and robotic support’.

Pricing — Rather than paying a set amount for a service, regardless of how much you use it, Zalster has gone for a slightly different approach. With a minimum fee of $495, Zalster will charge just 5% of what you spend on Facebook and Instagram per month. The more you use it, the more you pay. What’s more, you can also pay per the number of boosts you want per month.

#4: AdEspresso

Finally, we have one of the best-known platforms in this niche; AdEspresso. As long as you’re focusing on Google, Facebook, and/or Instagram, you’ll be in good hands. As well as creating ads, AdEspresso will help you to manage all campaigns. When working across several platforms, it’s easy to have many different windows open in a browser. Thankfully, AdEspresso makes this all easier and gets everything in one place.

From here, it’s possible to receive actionable insights and analyze all given campaigns. Finally, marketing agencies can work with their clients and campaigns get joint approval before going live.

For us, one of the reasons why you might choose AdEspresso over the others is the brilliant resources in the Academy. You know what AI and machine learning can do with your ad campaigns because we’ve seen it with the other platforms, so let’s focus on the academy. You’ll have access to;

• Blogs
• Guides
• eBooks
• Webinars

Just in case this wasn’t enough, there are also lessons to learn from historical Facebook ads. If you’re a beginner and need a little help with marketing, AdEspresso might be the one to choose.

Pricing — In terms of pricing, there’s actually something for everyone. With the lowest Base package, this costs $69 and is perfect for anybody getting started with Facebook Ads (up to $,3000 per month spend). From here, more features are unlocked as you move into Premium ($199), Elite ($399), and Diamond ($599) packages.

If you want to test the platform, they offer two full weeks. Also, even the Base package offers access to online support, dedicated training, automatic optimization, and unlimited ad accounts.

Bonus! Marketing Tools:

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