Best Business Intelligence (BI) Tools for Online Retailers
The BI, or Business Intelligence, industry has certainly offered up a wealth of benefits for small and large online retailers alike who are now able to use more powerful marketing technology than ever before. If you happen to be new to this concept, there are many different platforms on the market that may be confusing you. To help you sift through all of your options, and drill deeper down into your business’ potential, here’s a collection of the absolutely best BI tools for small and medium sized online businesses.
#1 TrueDash
TrueDash is one of the first BI tools you should look into. It is a user-driven platform that “Democratizes data through dashboards” and offers things like machine learning, web tracking, and model automation.
#2 ThoughtSpot
ThroughSpot is a sleek search tool that has a plug-and-play type design. It’s a natural-language interface that will allow you to search through data with ease, even if you have huge amounts of it stored into your dashboard.
#3 Tableau
Tableau is a community-led platform for data visualization. It is fast when it comes to building feeds and it is also extremely easy to use. Plus, it’s support by a cult following that offers up countless forums and extensions to help every user get the most out of it. It’s also becoming one of the most dominant designs in the field of data visualization.
#4 QlikView
Maybe QlikView doesn’t have the most sleek user interface, and it’s often called “clunky” by its reviewers, but it’s still super effective at what it does. And, banks, telecommunication companies, and logistic partners all seem to love it.
#5 Periscope
Periscope allows you to write SQL get charts, which makes this the perfect platform for any online retailer who is happy with continuing building their reports in SQL. It’s excellent if you are looking for customization, but it offers nothing in the form of automation. That also means it isn’t suitable if you don’t have an analytical mindset, or the time to spend analyzing manually.
#6 Chartio
Chartio is yet another dashboard application that you may find worth looking into, especially if you want something that’s super simple to customize and share across your entire team. It’s a no frills type interface, and very clean.
#7 Domo
Domo is pretty much just like Chartio, except chirpier and cheaper. Domo also places more emphasis on mobile users, which makes it an excellent choice if you want to present reports while on the go using your mobile phone or tablet. Perfect for busy business owners.
#8 CartoDB
If you’re a visual type person or if you have ever spent a second thinking about dominating the world with your business, you’ll love CartoDB. It is a real-time mapping tool that allows you to see your visualizations (of demographics, real customers, and potential customers) take over maps of the USA and Europe.
Bonus! Marketing Tools:
2. Bilbi AI: Daily Marketing Campaign Insights
