What is on-page optimization and why is it important?
On-page optimization is the process of making adjustments to your website to improve its rank on search engine results pages. On-page optimization requires optimizing both the site content and the HTML code. When done properly, it has a very big impact on your page’s visibility on search results.
Getting a good ranking continues to be more difficult as the search engines get smarter and more complex. It takes more than just good content to outrank your competitors. As a website owner or creator, it is very important to understand SEO and how to implement it on your website. On-page optimization is one of the very first steps of carrying out proper search engine optimization effectively. As you begin your on-page optimization, it is important to keep the following points in mind:
- Page content
The content of your website is one of the most important means for search engine optimization. Your homepage is especially relevant because it is the first page that most users visit which makes it one of the most important for the search engines. Be cautious not to cluster too many keywords on your page because the search engines can see through your scheme and actually decrease your rank.
2. Title
The title of the page is another very important of on-page optimization. It should be descriptive enough to order to allow your visitors to identify and recognize your brand and your business, but if possible should also contain relevant keywords. Your title and tags are the first things that are picked up by search engine and can differentiate you from your competition.
3. Meta Tags
Meta tags are becoming something that you simply can’t ignore when you are developing and maintaining your website. They are used to provide additional information about your website to search engines whenever a search is made. The meta description of a site should be a brief description of your website and the services that your business provides.
4. HTML Tags
It is very important to highlight specific parts of your website by using HTML tags. These tags are mostly used to properly define page and post titles in a website. Headings and header tags are very important for your website, but they require you to know the type of tags that are necessary for each part of the website.
5. Internal Links
The links on your website need to be optimized to be picked up by search engines. To effectively optimize your links, you have to use good anchor text and internal link structure. Effective anchor text will contain a keyword that is relevant to the link destination and catches the user’s attention.
Why is on-page optimization important?
The key points we just listed out have a real impact on the effectiveness of your website, and here’s why:
It brings in targeted customers. Search engine optimization and on-page optimization helps bring in targeted customers with ease. When your homepage is optimized with a specific type of customer in mind, it will be significantly easier to get them to your website — one step closer to purchasing.
It increases your search engine ranking. The ability to be recognized by search engines whenever someone searches for something related to your brand is something that every business strives for. Being high ranking is key to capturing the audience you’re looking for. Many people will search for something and then click the first link available out of convenience and suspected credibility. Proper on-page optimization boosts the possibility of your website being found whenever a search is made that relates to your brand or your business.
It is essential for brand & business growth. Proper on-page optimization significantly impacts your business’ growth online. You get more reach, you have increased rankings on search engines, and you reach customers who are specifically looking for a product like yours.
It helps to increase website traffic. Without the use of on-page optimization techniques, your website might experience little or no traffic. With a few simple fixes, your website can get in front of more potential customers and greatly increase your chances at turning potential customers into paying customers.
It is inexpensive. This is by far the cheapest method of publicizing your business because there is no much cost that is incurred in the process. If you choose to bring in a specialist to take this on for your company, you might run into some costs. However, you could choose to tackle some basic optimizations yourself and reap the benefits without breaking the bank.
Conclusion
On-page optimization is key, and it has proven itself to be a solution that boosts your business’ online presence effectively and with little cost.
