Jeffries Passage

Keith Parkins
Travel Writers
Published in
2 min readJul 19, 2022

With a cringeworthy video and dreadful music, Experience Guildford invites us to take a stroll down Jeffries Passage. Another example of how Experience Guildford squanders money extorted from local small businesses to give the impression of doing something.

Jeffries Passage, a narrow alley that connects the top of North Street with the High Street.

A Save the Children charity shop, opens on a whim, rarely found open.

There used to be an excellent Thai restaurant, destroyed by the ignorant rude staff. It is now an overpriced Indian restaurant. Always empty when I pass by.

There used to be an excellent Chinese restaurant. Now sitting empty. Forced to close during the coronavirus pandemic when the greedy landlord doubled the rent.

There used to be a coffee shop. No surprise closed as always empty. Their coffee was terrible, never saw the same staff twice. For a brief period sublet (the lease does not permit subletting).

Hanki, a little Korean restaurant is excellent.

The bear shop I thought had closed, as never found open.

What is noteworthy of this cringeworthy video, it fails to mention a skateboard shop, very popular with skateboarders. Why no mention? Could it be, the owner has been a vocal critic of Experience Guildford, has demanded transparency and accountability, refused to pay the BID Levy? Or that we are seeing an abuse of BID Levy, used to wage a vendetta against a local business?

I am blocked from their Instagram account therefore cannot comment, but several have commented, highly critical that no mention of the popular skateboard shop.

This is how childish and petty Experience Guildford, yet more reasons why local businesses should vote No in the ballot in October for Experience Guildford to continue their extortion racket for a further five years.

It gets even more interesting when look at the featured bear shop. On the board of Experience Guildford, win year on year one of their worthless consumer awards. Strange for a shop never find open, wins a customer service award, being on the board that hands out the awards a mere coincidence.

Update: Cringeworthy video deleted. Once again Experience Guildford are running scared of criticism. They are paranoid. By deleting the video, following critical comments, they have drawn attention to their guilt. They have been caught.

Update: Did Experience Guildford really think they would get away with it? A cringeworthy video of Jeffries Passage that does not feature the skateboard shop, then when widely criticised, delete the video.

Vote No in October to rid Guildford of this parasitical self-serving entity.

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Keith Parkins
Travel Writers

Writer, thinker, deep ecologist, social commentator, activist, enjoys music, literature and good food.