How to promote your hotel special offers
Let’s say you have a special offer that will make a difference for your target audience. Then why not promote it to get more bookings and build customer loyalty?
In this article we will focus on email marketing as a means of drawing more attention to your deals.
82% of consumers open emails from business. 76% of email subscribers have made purchases from an email marketing message. The return on investment (ROI) rate of email marketing campaign is 4000%, which makes it a powerful way to spread the word about your special offer and your accommodation itself. Here are the steps to follow to launch an email marketing campaign:
Pull customer database
Do it from your CRM system. Do not send promotional emails to guests that already booked rooms for the offer’s timeframe. They might cancel the reservations to book again at a lower price.
Put the email together
- In “from” field write either your hotel name or your/teammate’s name to add a more personal touch.
- Introduce promotion in the subject line: be catchy and compelling. Avoid using the word “free”, it triggers spam detectors.
- Do not forget about the preheader — the text that goes right after the subject. It is just few words (40–130 characters), that clarify the email’s purpose and, thus, affect the open rate.
- Add visuals: try using your own photos rather than stock ones or create graphics to emphasise the discount rate/ promotion period with free platforms like Canva.
Include a call to action
Effective promotional emails should have a flow that leads to the desired action. It does not matter if it is at the end of your email as long as it is clear and easy to spot. Although it is better if customers do not have to scroll to find it. Link the CTA button with the booking page on your website, so that by clicking on it, guests are redirected to booking at a discount rate.
Send emails
Use either your CRM system or an email marketing service to launch the campaign. If you have not done it before, consider email marketing platforms with free trial periods. Preview these services before investing in any of them.
The way you get special offers noticed is a factor of how effective they are in reaching the audience. Find out some more promotional ideas in our blog.
