Innovation in Hospitality

Understanding what is readily available today and exploring the adjacent possible leads to disruptive innovation.

Photo by Diz Play on Unsplash

Sharing Economy

Workers from an Alabama munitions plant eating dinner at their boarding house, 1941. (U.S. Farm Security Administration/Library of Congress). Photo from

Motor lodges

The first Holiday Inn opened in 1952 in Memphis, Tennessee, catering for the unmet needs of road travellers. Source:

Boutique hotels


The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore them. Each new combination opens up the possibility of other new combinations. — Steven Johnson



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mauricio Prieto

Entrepreneur, technology consultant, startup advisor, digital transformation. eDreams cofounder, former CMO