Ten Best Practices for Creating Winning Mobile App Marketing Campaigns

Travis Beauchesne: Today, mobile apps have beaten desktop apps to the background, but mobile apps can still be a disastrous failure if not marketed properly. The success of a mobile app is determined by its technical finesse, but at the same time, it is also decided by how powerful and relevant its marketing campaign is. In order to make the biggest impact through your app marketing campaign, understanding what customers are drawn to before launch makes or breaks your success.