What is an Airdrop and how to campaign efficiently?

When we are learning about a new topic, we have to understand how it works, in order to make the right decisions. It is important to understand how cryptocurrency works and all the topics around it.

Airdrops are a complex topic to understand. It can be defined as the distribution of a free utility token to the users on a platform. These are considered as a marketing tool that is designed to help companies gain excitement for their projects. People can get these coins by doing the Know Your Customer process, also known as KYC, this is to legitimate all the actors who are involved in this. It is also known as a verification process and it allows to make some specific procedures. If the users want to receive the tokens, they need to have a wallet address, where they are going to receive free tokens.

How does it work?

An Airdrop is defined as a free utility token. An airdrop is a blockchain-based process that consists on distributing a free token or tokens to wallets of all the active users and members of the community. It works as a way to give back to the users and subscribers, is also used for rewarding loyal customers with free cryptocurrencies. This serves as an incentive which assures the loyalty of the community. Everything is about leads and this is the reason why companies need to pay a lot of attention in order to generate appropriate campaigns for their own companies.

Airdrops are considered tools which help companies to promote their product and users to get to know this new product. Everyone involved wins in those this kind of activities. This can be a great way to get the interest of potential users who can become investors in the future.

There are different ways of doing airdrops, the ones that come as a surprise, and the ones that are announced. The following are some reasons for carrying out an Airdrop campaign:

Generate leads on their Database:

For companies this is essential, they need to consider all the information for the leads. Companies should pay attention to generate appropriate leads that will drive their campaign and as a result, they will increase users and subscribers.

A reward for their Loyal Customers:

Companies want to give back to the loyal users of their platforms; all of these Airdrops can be used to let the customers know that their loyalty is essential.

Creating awareness about crypto:

With many options in the crypto world, this can be a great way to make people interested in a new option. To be part of this, you will only need a cryptocurrency wallet and access to information to learn about the different kinds of Airdrops.

What types of Airdrops exist?

Exclusive Airdrops: It is for loyal and VIP members of a platform, and it is exclusively for some specific people in a community.

Holder Airdrop: This is just for those users who hold a certain number of tokens in their wallets.

Bounty Airdrop: For this option, people must perform an activity to know if they qualify, which are the activities that users must perform to get them.

Are the Airdrops safe?

Now that cryptocurrencies are popular, scams are as well. Airdrops are really safe, and users should just take a few steps to make sure they won’t fall for a fraud. First of all, they should definitely not share private information or keys to get Airdrops. And last but not least, people have to make sure that they’re using a safe website or platform, by checking on their web browser, you can look for the S in HTTPS and check for the website privacy policy.