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Welcome to Treeo!

The brand new, super addictive, emoji voting app!

Treeo
Treeo
May 1, 2017 · 3 min read

We’ve been working on and testing Treeo (get it for iPhone!) for a long time and now it’s finally here!

What is Treeo?

Well, for over 20 years, people around the world have had a blast playing the classic “3×3 celeb voting game” with friends. No one agrees on what to call it (especially in other countries!) but it’s penetrated pop culture with countless appearances in hit movies, TV shows, top YouTube videos and more. Seriously, once you start looking, you’ll see it everywhere…

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…but unlike virtually every other pop culture phenomenon, there’s actually no good way to play this game with your friends in the digital age. It’s still mostly a word-of-mouth thing, a joking-around-in-person thing.

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What interested us in this pop culture phenomenon wasn’t the crudeness or the focus on celeb crushes, but the underlying mechanics of the game itself. Why is this game so damn popular? Why does everyone in their 30s and younger know about it? What makes this special version of a poll so compelling that blog posts with goofy implementations of it routinely get 5x the votes and comments compared to typical online polls?

It comes down to the unique nature of the game itself. You’re not just picking your favorite item out of a list of items, you’re making more than 1 choice at a time, and juggling these choices is a fun mental puzzle.

Sometimes the choices are clear and quick, but sometimes the choices can scramble your brain, put you into a corner, and squeeze your decision-making abilities until you give up and simply have to make a call.

Treeo is the first app (get it for iPhone!) to bring this addictive voting experience to the iPhone, but it’s a whole lot more than the celeb voting game everyone is used to. Treeo expands the game beyond just celebrities with a fun, interactive “fling” voting gesture to let users solve debates over the cutest dress, funniest movie, greatest athlete and more.

We are launching with 7 official accounts (Home, Fashion, Movies, Food, Music, Sports, Politics, and more on the way!) so users can immediately start voting on fun Treeos on all their favorite topics. Users aren’t pressured to immediately spam all their friends and greeted with a completely blank app, Treeo is chock full of thousands and thousands of hilarious, silly, serious and fun Treeos ready to vote on right now.

Users can publish their own Treeos by choosing three images or GIFs (e.g. movie posters) and three emoji categories (e.g. 🍅 ROTTEN, 🎥 NETFLIX, 🎟 PREMIERE) and share it with their followers inside the app, or with their friends and networks through SMS, Twitter, Messenger, Facebook and more. Anyone can vote on a shared Treeo on the web without ever downloading the app or making an account.

We’ll have a lot more to say about Treeo in the coming days and weeks, but for now, get the app (you got it already, right?) and read through some additional articles explaining Treeo:

Creating the perfect Treeo

Voting on Treeos

Replying to Votes

Follow us on Twitter and send us feedback! This is just the beginning! 🍾

Thanks,
Mike & Spencer

Don’t forget to download Treeo for iPhone!

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Treeo

Treeo is addictive emoji voting!

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