FUNDRAISING
Top Giving Tuesday Campaigns
Highlighting past Giving Tuesday Campaigns to help inspire you for your very own!
Giving Tuesday is a great day to highlight charitable giving, your cause and what we all can be thankful for. Below we have found the top Giving Tuesday Campaigns for you to check out. The key themes we have found out and implemented in our easy to use templates at Trellis are:
Urgency
When your donors hit your page they need to donate, a great way to do so in through a little urgency. Similar to the airline industry with their countdown clocks to book before the page expires. Make sure there is a countdown on time left to donate so they know it is only open for so long, this rapidly reduces the bounce rate and abandonment of your donation form.
Build the Hype
Share your Giving Tuesday campaign on as many social media outlets as possible to start building hype and increasing your donor reach.We would suggest starting an email campaign around the fundraiser early.
Easy to donate
Be sure to add Calls to Action so your donors know how they can donate
Visually Appealing
Stick to a consistent colour scheme, using lots of images and graphics. Keep text to a minimum and be sure it is all there for a purpose
Top Campaigns
Network for Good showcases 5 stellar Giving Tuesday Campaigns raising upwards of $85k focussing in just a one day online campaign!
Search Engine Watch also put together a great list of top campaigns and also analyzed some that didn’t do too well. This article allows you to see the winners and also learn from the campaigns that didn’t succeed.
