The Role Marketing Automation Plays In Amplifying Your Content Marketing Experience

As experienced marketers, we know the content marketing drill. First, develop customer personas and a target audience. Second, determine the appropriate message we want to convey to potential leads. Third, invest in hiring creative writing staff members or sourcing gifted freelance writers to put those messages into a succinct, yet persuasive format. Fourth, distribute the content and engage in other inbound marketing activities. And last, watch the leads come in. . However, this utopian content marketing schedule leaves out true, performance-based measurements that can properly evaluate the successes or failures of our content campaigns.

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