Pitching to Platforms.
Publications online have now become elevated as proper footholds or vanguards of curations of a la minute current-news-as-literature - as newspapers had been, thanks to digital and mainly you, the digerati - or what are first-tier digital readers, as in the trinity of <from, back and reader> digerati.
Digerati : /1/ The digerati are the elite of digitalization, social media, content marketing, computer industry and online communities. The word is a portmanteau, derived from “digital” and “literati”, and reminiscent of the earlier coinage glitterati. (ibid cit., wikipedia) 2/ people with expertise or professional involvement in information technology. (ibid cit., oxford dictionary) 3/ persons well versed in computer use and technology. (ibid cit., merriam-webster dictionary) 4/ people skilled with or knowledgeable about digital technologies, especially computers and the Internet. (dictionary.com)
In the publications i have written for -actual titles through the years, printed and later on which had become digital versions, rather than digital-first publications, there had been debate as to whether it actually becomes a credit when you choose to publish on the internet-hosted publications.
(I now write for several.
Who have issued the said invite via email, and platform-enabled reach-outs, to editors/ writers, and people of the publication.)
In my view, the internet / and the digital versions of magazines — although i haven’t really read any e-books yet — something that i look forward to when i determine how different that Kindle screen is to my browser-enabled device called my laptop- and become actualised in the field of marketing-structured technology page-to-screen technologies.
The digital publishing modes we have on social - enabled a way for publications to invite writers to their platforms (as i had for several magazine-formats here on medium, pre-membership 2017, so whatever they are called or status are now, i am thankful to be writing for them, and be invited - as a unique functionality of this platform.)
Here, you can see the format of how writers are invited to write for their publications now, in this article of a publication called “Her View”.
The speed of change to technology make it easy for us to function our innovations to suit our business mantras and keep our functionalitites — faster, and to cope with the rise of expenses — whether hosting or server expansions of memory or technical upkeep.
(Mine would eternally be a coffee expense.
Or a stain on A Living, Et al.)
So, if your business model was to collaborate, and not depend on the content of your writers for money, it wouldn’t be an issue to have them guest-post/ guest-write on to their publications, and they could contribute (as editors do on whichever Daily_Post_of_your_cities) — but there would also be an inconsiderable amount of knowledge / information that would be too far an ‘expense’ to dispense at no cost.
When we guest-post on something that will diminish our built-up brands, we can definitely feel the value of our personal brands become less or more — but if we wrote as a platform-indicated levelling (as it does Here, or Vogue, or Your Daily Posts), then the writers become level in some way, and it becomes more than a Facebook post, or a 180-character share on twitter. It adds value to the texts, the heft and weight of one’s personal brand, or persona.
Which brings us to the tricky bit of monetising models. How do we monetise the content on which we choose to publish? Now that makes the difference among : what a magazine, to what an paid-advertisement, or to what blogs have been to most people in the last almost-20-or-so-years*, or to what just a Facebook post would have. The added value is what’s missing to the equation of publishing on platforms now.
*Approximately, and according to Wikipedia, blogging has the same birthday-start as Facebook, in 1994, which makes that a technological debut, versus an actual phenomenon as we know it.
Quintessentially, we evaluate our knowledge in accordance to time, space, date, and when this is very easily eliminated or diminished by technology that hosts it — or is “printed on”, the archival retrieve is perished, and the world and reality of being able to remain permanent-as-stated, diminished.
(A world where “we can no longer pull it up on the card catalogue”, is upon us, and here lies all its technological defeats, pain points, and super circular dilemmas.
Not just privacy.)
Are we ready to pitch this story on a platform? And actually have it approved for public / simultaneously-compressed private review?
You bet.
