Putting The ‘Har’ in Harmful Climate Change.

Image from the World Economic Forum. (2018)

What’s been clanging in the air that gets my temperature rising is what the campaigners on the road about something that seemed pressing, and then not.

She might have started the conversation among Millenials.

The fact that rainbow warriors have been chaining themselves to ships since the 1990s — may be a clear indicator how pressing this matter is, and now, how encompassing. But the real deal about any issue, and campaigning about it, is that perhaps it is no longer the intensity of campaign, nor the evolume of your voice, the length of your insistence, but because we now adjusted media - people are actually listening as hard as the lookout for mainstream fashion was in the 90s. It is a relief that for some awesome reason, it is automatically heard.

Case in Point:

The average multimedia commercial clip (on youtube) or spot *on that thing called television*, lasts about 30 seconds, on launch week or launch month, and 15 seconds on repeat / the remaining months it still runs after. It is made for about a month, and a radio commercial is made for about 1 & 1/2 days, including canning (putting it into formats for the radio stations), and the archives of both are kept in what are “reels”. Now, it is posted via digital re-formats / if it wasn’t shot on digital, or canned into digital.

So the relief here is: that we no longer reach the masses by mad means. We can produce, shoot, edit, can, and publish / go live - with less time & effort, but shifting the paradigms of WHERE we watch the commercials, and moving people watching their content/ live shows on those things called mobile devices - we have not only de-centralised the living room flow, and consequently the kind of snacks we consume and the hour at which the chips we pass around are either substantial, or acceptably, remotely dining-hour food, and all this had done was to subsequently domino-effected the lifestyles we lead.

Sometimes, we corner our interests among the peers or where our “main audiences” have submitted themselves to their work accommodations and schedules, and did this get worse at the speed of digital? Probably not the pantry, but the corporates that dissemenated to less stressful flows, and dialogues, and due dates, deadlines, because compression statuses have been applied.

When we look back in history, i think nobody wanted to ever wake up and say, “today, i really want to get stressed out.” No one. Ever.

Which means, we move towards the direction of making life a bit (well, a lot) easier, and more convenient. All aspects shift to seriously accommodating this ethos. Is that really guaranteed though?

No, but we don’t want the outcome of life easier = ruined planet either.

In the Paris talks, he folowed up with points that opened up topics that were introspective of their fear, the 18–34 year olds, which has the most pressure of the impending Climate Crises.

So that concludes my not scientific entry- it isn’t simple to run the world, but parts of it, possibly easier — by implementing rules that run the tiny parts you live in, and apply the same (let’s parallel point it to painting in colourbooks: the same colour or shade that we agreed to colour it, if we ran colourbooks as countries, and we are heads of crayons — boxes of them).

For example, a friend of mine from corporate said, hmmm. i think i want to change the world with making my own wine — because i think there’s something there about making grapes in london locally consumed instead of bargaining trade off of the older, bigger cartels in the european regions, and he made Renegade London Wines (not an advert, but a mention of a nod to his entrepreneurial efforts since i last spoke to him) from his pocketbook savings after years of working in a bank.

Anyway, it hasn’t all to do with running the world, world domination, or making it just literally greener, but more like: watch out for consequences. A task that used to belong to the governing bodies — internationally, and becoming a and the marketing gurus preached the 5p’s, and such for an end game of product wins. But what if this time, it’s the consumer who wins, by maintaining the world they live in longer, so they can see their kids’ futures through? Instead of ruining it, by mere competition. There can be collaboration.

In the spirit of the climate change campaigns worldwide, and jeremy rifkin chief scientist who started it all, scientist and earth-aficionado, here’s to getting our wits about us at every turning point where we resolutely think for ourselves, and maybe, for the future of the planet.

The latest talk was of Greta, and her talk had impacted me, since she encompasses the youngest of the millenials, that crosses over to the Z generation.

December 12, 2018: her talk was caught by the World Economic Forum, and is like how i felt when i was writing my paper about the irreversibility of Climate Change, 30 years ago. She knew about recycling at age 8, and at age 15 decided to speak out about it, to enflame, and to educate more loudly.

I don’t know what the hold up is.

But i’m sure the smarter kids, that have everything in the world now, will help find a solution, instead of compression mechanisms — my favourite default solution to everything clanging loudly in an emergency. And if time was compressed from the time i wrote the paper (when 1988 was THE hottest year on record, now there are many more), and you don’t feel pressed to understand, and collaborate, i think maybe the heat we will feel simply will get stronger.

Will rebelling against your grandparents, parents, and teachers be the answer? Or maybe the heightened need to wrong your friends, or keep them from achieving their dreams? If we had limited time and it was compressed to this scientific fact that time is, in fact shorter, as we know it. Do we continue onwards, with what and how we know our lives to be, as if nothing was warned of us, as if we can be our grandmothers in their lives post-war and have houses and cars and travel tickets as per usual?

What is As Per Usual now, with this over our heads?

In the meantime, you can measure up and utter the words : “hey there, what are your digits” which becomes an unofficial enquiry after your current Ecological Footprint to date — to keep track of what you do as a member-of-earth-campaigner, as your individual metric on how your specific way of life impacts the environment, in Tee minus 10 years - give or take?

We can laugh now, HAR HAR at everyone who says this like crazy scientists hadn't warned us about the atom bomb that claimed lives prematurely (they didn’t need to fear climate change, the world ended for them by people who prioritised world dominance) but that must be something of another blog.

Maybe canned, for another time.