The Importance of Diversifying Your Media Spend

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We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was splitting your media spend between Print, TV, and Radio? Yep, those were simpler times! Today, the conversation takes a different path… We talk about multi-channel media. We discuss why you shouldn’t “Put all your eggs in one or two media buckets.” And we emphasize the importance of spending your dollars where people are spending their time. Essentially, what we are talking about is media diversification.

Even the more predictable audiences show up on a variety of marketing channels, which is why we recommend our dealers diversify their media spend.

PEOPLE ARE EVERYWHERE

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Courtesy: Think With Google

MEDIA CHANNELS DON’T STAY CONSISTENT FOREVER

YOU WANT TO REACH PEOPLE AT ALL STAGES OF THEIR BUYING JOURNEY

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Courtesy: Think With Google

EACH CHANNEL HAS ITS WEAKNESSES

By using a variety of different channels, you will find that they will complement each other and make up for each other’s weaknesses.

METRICS MATTER

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