#TOIC2018: Closing Keynotes

By Kirstyn Hevey

Christine Cioffe, Senior VP of Strategy and Platform Portfolio Management, Global R&D at PepsiCo

Tells us: How to engage your consumers in something as boring as food and beverage?

• PepsiCo has a purpose led mission in terms of product (making sure it’s relevant for consumers), planet (have to be responsible to ensure it’s sustainable), and people (the people that work for PepsiCo and the communities we touch, and the different outreach programs we have across the globe)

To grow a business we MUST understand our consumers.

• Understand and catch the difference between a trend and a fad
• Constantly mine trends
• Having a presence in all the places consumers are
• Translating traits to the brands that resonate with specific consumers — this is especially tricky when you have a platform of brands, and you need to have those individual voices resonate: Quaker Oats, Gatorade, Sabra Hummus, Tropicana

Okay… now, how?

• Putting design at the centre of the human experience
• Understand the strength of your business and know where to go to market

Crystal Etienne, the Founder and CEO of PantyProp

Crystal tells us about the ultimate need for women’s health. She developed a way to bridge the gap between health, hygiene, and comfort with PantyProp.

In under 10 months she flipped $25,000 to $1.1 million, and after 2 years almost 3 million in sales! How? Because there is a real need for her product. PantyProp can be placed in any piece of swimwear, athletic wear, underwear, anything! It promises a clean, healthy, and comfortable experience!

About TribalScale’s TakeOver Innovation Conference

TakeOver Innovation Conference is Canada’s largest one-day innovation conference and attracts over 1,200 business executives and thought leaders from around the world. TakeOver delegates come together from a range of industries to discuss current and future trends that will enable individuals and companies to grow and thrive. Through hands-on learning, networking opportunities, and exposure to emerging technologies, participants will discover how to transform and innovate for long-term success. With truly diverse and inclusive aims, brand new panel sessions, interactive workshops and demos, TribalScale’s TakeOver Conference is the ultimate place for innovation. For more information on TakeOver’s programming, speakers, and sponsorship opportunities please visit https://takeoverinnovationconference.com/

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