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Video Interviews: The Benefits and How to Achieve Excellence

Written By: Julia Oliva, Senior People & Culture Specialist, TribalScale

In the past few years, the work world has changed drastically, altering our daily in-office routines to a new hybrid or remote work setting. Where boardroom meetings have now become Zoom meetings and water-cooler chats on Discord and Slack Channels. With change comes adaptation, and we must now adjust to our new hiring processes. We now must face the reality of how video interviews are inevitable and becoming the new norm.

Photo by vadim kaipov on Unsplash

At TribalScale, we want to maintain the quality standard established for our in-person interviewing process. Here’s where video interviews have come to save us.

The Benefits

Incorporating video interviews into our human resources department toolkit has:

  • Reduced the amount of time and money
  • Increased levels of confidentiality
  • Allowed candidates to differentiate themselves — showcase their personality, and be creative
  • Reduced the risk of loss and time-to-hire
  • Allowed us to engage with off-shore candidates

Here are some tips on how TribalsScale’s Human Resources team achieves that excellence:

The Technology 💻

Familiarize yourself with the new technology you are using. Jennifer Walden, Director of Operations at WikiLawn Lawn Care, said, “Whatever software you’re using, know it inside and out. Familiarize yourself with the programs as a baseline and all the things that can go wrong. Know how to troubleshoot on the fly, as this will keep you from having to pause or reschedule an interview due to tech issues.” When I started at TribalScale, I had to learn to adjust to macOS, Gmail, and Google Meets functions. There have been countless times I would lead or join calls where the infamous “Sharing Permissions” pop-up would be displayed on my screen, leaving me no option but to adjust my settings and restart my computer.

Arrive a Few Minutes Early ⌚️

Arriving early to the interview allows you more time to be fully prepared, focused and most importantly, relaxed, primarily as you represent your company. When you log-in in advance, you should be aware of the possibility that the interviewee may be doing the same. If so, this will allow you to know a bit more about the candidate before the interview officially begins and will make the candidate more comfortable.

Create a Professional and Organized Space 🧺

Life can be a bit messy, especially working in a remote setting where you may be distracted by your children, preparing dinner, changing your laundry or your talkative fur baby who seems to bark at anything or anyone. However, while conducting your interviews, your mind needs to focus on getting to know the candidate — not the surrounding distractions. I’ve worked in an office for nearly five years, so when it came to outside distractions, I could categorize them until 5:00 pm.

Since transitioning to a fully remote role, I have had to prepare myself to avoid daily distractions. When I complete my work day, I always clean my desk, go through any notes I have taken throughout the day, set my to-do list up for the next day, and discard what is no longer necessary. Next, I close my laptop and tuck my chair in to set the standard of my completed workday at 5:00 pm. The following morning, I log in about 15 minutes early and run downstairs to make a coffee, so when 9:00 am hits, I am full of energy, awake, and ready to start the day.

Tip of the day: Invest in a comfortable, good-quality pair of noise-cancelling headphones. I cannot control my fur baby barking or the volume of the TV downstairs, so a good pair of noise-cancelling headphones will allow me to focus on the conversation I am having with the candidate.

Photo by Arnel Hasanovic on Unsplash

Focussing on the Positives & Forming a Connection ✨

While interviewing candidates over video differs from traditional face-to-face interviews, do not let the format stop you from forming a real connection with potential employees. Using video interviews can help you have a more natural conversation while still being able to demonstrate your company culture.

During our discussions at TribalScale, the HR team focuses mainly on caring, one of our four company values. According to Adrian F. Ward, brain studies show people are happier when they talk about themselves. Recent research suggests a simple explanation for this phenomenon: it feels good. When you let candidates speak, they tend to like you and are more engaged because the pleasure pathways in their brains are activated. At the beginning of an interview, I ask candidates what they want to do in their free time, their favourite cuisine or maybe a new hobby they picked up during the pandemic. I also like to find something I share in common with the candidate, such as a standard connect on LinkedIn or maybe a typical school subject.

Tip of the day: Be funny, enthusiastic and whatever makes you you.

Final Thoughts

The world is changing, and we, as HR professionals, need to ensure we are up to date and taking advantage of what comes our way! Video interviews are the perfect way to develop and move your business forward. This process ensures that you can make more informed hiring decisions and help avoid the cost and consumption mistake of hiring the wrong people. Now that you know the benefits of video interviews and how to achieve excellence when conducting them, it’s time to set up your calendar schedule and get started!

Julia is our Senior People & Culture Specialist here at TribalScale, overseeing the Engineering & QA department. She manages and leads our recruitment, employee initiatives and engagement along with various HR tasks. When Julia is not working behind her computer she is binging a Netflix series or cooking different cuisines.

TribalScale is a global innovation firm that helps enterprises adapt and thrive in the digital era. We transform teams and processes, build best-in-class digital products, and create disruptive startups. Learn more about us on our website. Connect with us on Twitter, LinkedIn & Facebook!



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TribalScale Inc.

TribalScale Inc.

A digital innovation firm with a mission to right the future.