How do ICOs finance tech projects? Triggmine’s ICO Pre-Sale experience
Over the last few years, the word “ICO” has become mainstream while leaving many unanswered questions in the minds of everyday people and big investors as well.So what are ICOs used for? Primarily companies use ICOs(Initial Coin Offering) in order to raise a specific amount of funds from both small and big investors all around the globe in order to create and release new technology on the market. There are 2 good examples that clearly show how ICOs can skyrocket technological development:
Ethereum ICO, 2014 — $18,400,000 raised. 230,000% ROI off the original token price.
NEO ICO, 2016 — $4,000,000. 294,000% ROI off the original token price.
That’s an incredible return on investment, while for the company itself, such a large amount of funds was raised was in almost no time. They have created a new technology rapidly and fulfilled their obligations. So why did those ICOs go so successfully?
The underlying technology on offer is the factor that plays the key role in attracting investment. If it’s useful and it creates value for people, then any associated ICO will be successful- without doubt. But there are other factors for success.
First of all, the company creates a business plan. In case of the ICO, it’s called a Whitepaper, which is accompanied by a roadmap. Then the company starts preparing the basic technical infrastructure to organize the token sale and make the token emission. When the sale comes to the end, most of the projects get their cryptocurrency listed on exchanges so it can be tradable on the market. Once the project gets enough funds, it starts developing new technology according to the milestones that were shown to the public.
Comparing to venture capital, the Initial Coin Offering is the fastest way nowadays to raise funds for a bright idea. That’s why every industry on the market that launches the ICO makes the idea real. The project can get funded fast and strong developers start working on the product and no other companies can affect its funding. Moreover, if the underlying technology of the project creates value and there are many potential users that need this, then once it gets on the market, the project’s cryptocurrency price has great potential to grow.
The same rules applies to Triggmine too, and soon we’ll be launching our ICO in order to upgrade our existing email marketing platform and implement AI into every aspect of our solution provided to customers. So for us, how exactly does the ICO take the project to the new level?
The company’s story (behind the scenes)
Ukraine, 2008, the country where some of the best IT minds in the world are made. The company UniSender is established that year and begins specializing in email marketing, providing its services for many European countries. Due to rapid growth, the company becomes well known in both Western and Eastern Europe, while our company’s CEO, Igor Solovyov develops a strong reputation. In the next couple of years, our team acquires tremendous experience in email marketing industry and decides to create a new brand that is called Triggmine. The new company is then founded in 2016, releasing an upgraded version of the product, allowing it to be even more competitive on the global market.
Yet technologies change so fast, so we had to keep pace and think ahead of our global competitors. Due to increased computing powers of existing AI hardware solutions, we decided to create a totally different product that could help all marketers around the globe get their email blasts fully automated by machines.
ICOs skyrocket projects
In order to best perform, we decided to launch our ICO to implement new technology faster to allow us to take take the best position on the new AI market, where there is little direct competition now. The decision to get enough funds from the ICO is essential for us to occupy market faster than anyone else. The AI-based platform does unbelievable things, many of which were never possible before — it segments the audience into super-small clusters of people and targets them directly. Further, AI does incredible personalization as it knows exactly what the customer needs, resulting in dramatic increases in conversions and revenues of the whole e-commerce industry. For us, that’s the breakthrough and we try to put all of our effort to create new technology and better future, all with the help of the ICO!
