9 Things Not to Do on Your Business Social Media Page
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Ever seen a person trolling others online with their business social media page? That is a classic example of what to never do with your business social media account. First, trolling is wrong, but doing it with your business account will set you up for drags and affect your business.
In this article, we examine 9 things to never do on/with your business social media account, if you want to succeed with online marketing. Let’s get started.
9 Must-not Do Things on Your Business Social Media Page
The internet never forgets, so, treading softly online, especially with your business page is more important than ever. Here are 9 non-negotiables you must stay clear of when using your business social media page.
1. Posting insensitive content, comments
Imagine a situation when something “bad” happens to someone and the issue goes viral on social media, then you try to use the news to chase clout and drive engagement on your business page.
This is a case of posting insensitive content that can easily backfire, so, don’t do it. This isn’t to say that you can’t jump on trends, however, you need to be careful and sensitive when doing so.
You should read: Following Up with Customers: 7 Ways to Do It Well
2. Begging people to buy from you
While emotional marketing is great, constantly begging people to buy from you will not help you. Customers do not buy your products because you need money, they buy to satisfy their needs with what you sell.
So, instead of saying people should buy from you because you haven’t eaten or because you need to pay school fees, focus instead on telling them about the value of your product/service and how it can solve their problems.
3. Posting only when you feel like it
Consistency is key to getting results on social media, especially for business pages. Now, consistency doesn’t imply posting every day, as it could be posting thrice or twice a week, at a specified time that your audience is already familiar with.
With this settled, you must not leave your posting schedule to when you feel like it, or when you need money. This inconsistency will make you lose the trust of your audience, as they won’t know if/whether you are still in business or be able to receive their orders.
Related: How to use WhatsApp Business to Market your Small Business
4. Being salesy always
Customers don’t like being sold to, but they love to buy. So, you need to create a mix of content that doesn’t only focus on them buying, but also content that they can benefit from.
This ranges from educational, inspiring, and entertaining, to salesy content. Being overly salesy with all your content can also put your audience off because you will come off as being pushy.
5. Always giving discounts and doing giveaways
Frequent discounts and giveaways are never the right way to build a profitable and sustainable business. When you are constantly giving discounts, customers will find it difficult to pay for the real price, when you decide to charge in full.
When you constantly do giveaways, you might only attract the wrong audience, who only want your giveaway prizes and have no interest in buying from you afterward.
Also Read: How to scale your small business in 5 easy steps
6. Buying followers and likes
Have you ever seen social media pages with 30,000 followers but 3 likes on each post? This is a clear case of buying followers for your social media account.
When you do this, the engagement level will surely not match the number of followers, since the audience might not be a fit for the brand. Buying likes is also the same thing, as it can lead your account to getting banned.
7. Posting low-quality content
Low-quality content can either be in the form of bad visuals, low-quality content, or both. Posting video content or product pictures with very low quality can be a huge turn-off for many people. To get the best quality of visual content, ensure you always shoot your video content or take product pictures outside in the sunlight.
Generic content that doesn’t address your target audience’s needs or add value to them is another form of low-quality content to avoid if you want to get results for your business on social media.
Must Read: 7 Pricing Mistakes Small Business Owners Make and How to Fix them
8. Not being up-to-date with trends
Not being up to date with social media trends can lead you to make a big mistake. For example, imagine using a symbol or image that is now associated with something negative in your content. This can easily set you up for drags or calling out, all because you weren’t up-to-date on what the image is now being associated with.
So, be careful when adapting certain concepts in your content, and make your findings to avoid making a content error.
9. Running away from paid ads
Finally, while it’s good to grow organically, doing paid ads from time to time can help increase your reach, introduce you to a wider audience, and generate sales. So, don’t always insist on creating only organic content, run paid ads from time to time to boost your reach and sales.
Winning on Social Media
No one wants to be caught unfresh on social media, and for business owners, you can’t afford to slack off when posting with your business social media account.
So, always do your research well before creating any content, put out valuable content that solves your audience’s problems, and stay consistent. You will surely win!
At Triift Africa, we are passionate about helping business owners go from struggling to thriving, by giving access to business funding, a business community to learn from, and resources to take your business from zero to hero. Ready to grow? Get started with any of the stated offers, and you’ll be glad you did.
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