The Power of Community for Small Business Owners

Ibukun Esan
Triift Africa
Published in
3 min readApr 26, 2024
Source: Pexels

If you want to go fast, go alone; if you want to go far, go with others.

Over time, the above statement has proven to be true, and it speaks of the power of community in helping each of us go far in our endeavours. As a business owner, this is especially true because being in the company of others can make a significant impact on your business.

A business community gives you access to the wisdom, experience, and knowledge of others that you can apply to succeed. Beyond that, it gives you access to a network of people who can become future customers, collaborators, potential investors, referral channels, etc; alongside other benefits you can’t enjoy if you go solo.

In this article, we’ll examine 5 benefits of business communities to small businesses and how to take full advantage of these growth opportunities. Let’s get started.

5 Benefits of Business Communities to Small Business Owners

Building a solid business requires knowledge, expertise, experience, and a lot of grit. Thus, it is not a path that should be walked alone, especially when there are ways to get help from others. Here are 5 things to gain from being part of a business community.

1. Build a solid network

One of the benefits of being part of a community is the chance to build a solid network of individuals whom you can build with. By being a member of such communities, you gain access to individuals who can become future business partners, potential investors, cheerleaders, collaborators, etc.

Must Read: 10 customer service tips to impress your customers

2. Learn and share knowledge with others

By being in a business community, you also get the chance to learn from the experiences of others, which you can apply to advance your business. These experiences can also help you avoid certain business mistakes that would have cost you a lot if you didn’t know.

Aside from that, you can also share your knowledge with others to help them. This will help you contribute to the success of others and make a difference in their businesses too.

3. Get access to specialized resources

Most communities, especially paid ones, grant their members access to specialized resources like courses, business tools, top-tier information about business opportunities, funding opportunities, etc.

With access to resources like these, you can fast-track your business growth, and get better results in a shorter time.

Related: Start Now: How to build a success business as a student entrepreneur

4. Collaborate to fast-track business growth

A community also provides you the opportunity to connect with individuals whom you can collaborate with to grow.

By being active in these communities and contributing quality insights to conversations, you can build trust with other team members as a valuable person. This can bring you opportunities in terms of collaboration, sales, referrals, and more.

5. Get support and safe space

A business community can also serve as a support group and a safe space when things get difficult. No business is without ups and downs; and in situations like that, having a solid community of people who understand what you are going through can make all the difference in the world.

You should read: 7 sources of finance for small businesses

Building with Others on the Same Journey

Building a business in Nigeria is not for the weak. Various policies, regulations, government decisions, etc. can make things go south for any business within the twinkle of an eye. This is why building and walking with others on the same journey as you is important.

These individuals will serve as your chief celebrator when things are rosy, your cheerleader when you need encouragement, and your uplifter when things go south.

Thinking of such a business community, but trying to figure out where to find one? Your search has ended, as our Savvy Business Community allows you easy access to learn, collaborate, and grow with other business owners. Join us today.

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Ibukun Esan
Triift Africa

Freelance B2B Writer| I write long-form SEO Content for B2B SaaS and Finance brands.