From Lam Thi Thuy Ha — co-founder of We have to learn the language of our customers

As a sustainable travel platform in the travel industry, recognizes the importance of learning the “language” of the customers in order to understand their mindset. By achieving that, Triip will meet the customers’ demand, while stimulating their consumption as well.

Payment by Ethereum and Tomo has announced the release of two new crypto currencies, which are now integrated with its payment system. The company’s executives also seek new and unique ways constantly, in the direction of sustainable tourism.

According to Digital News Asia, customers can pay by ETH from December 20, 2018. At the end of the month, Triip will accept payment by another cryptocurrency — Tomo. With the news portal’s perception, Triip will be one of the earliest partners to use crypto currency.

Triip Protocol also collaborates with PicMix, an image-editing and photo-editing application. Although the two startups seem to be very different, they both want to stimulate user growth. Triip expects PicMix to become a major player in helping this platform growing users, especially in Indonesia market.

The Triip Protocol is one of four Triip products, alongside, Triip Best (Best Bhutan) and Save Your Ocean — a smart refilling stations building project with the aim of reducing the use of plastic bottles.

Though many people are skeptical about the value of cryptocurrency, Ho Viet Hai — co-founder of, however, has faith in its power.

Exalting the role of local people is a platform connecting travelers with local people, and has already presented in 100 countries and 655 cities. Since the beginning of, the company understood its goals and knew how to build a brand, that telling its story must be done through the local people.

In 2016, Triip cooperated with tourism organizations to host the Global Travel Entrepreneur Challenge. In 3 months of organizing, this contest has received over 7,000 shares from local people in over 20 countries.

With its dynamic, has successfully called for investment from foreign investors such as Gobi Partners and Gaiax in only four years after operation. Over the past two years, the value of the company has increased nearly 5 times, up to $10 million.

“All we do is aim at creating a motive for sustainable tourism development with consideration to our Mother Nature. We do not want to make a lot of money without paying attention to the community or local people,” said Lam Thi Thuy Ha, co-founder of

The role of the media was also emphasized by the founders of Triip. After two years of operating, has been approached and invested by Gobi Venture (Malaysia) when the company was reaching its low on capital. Following the report from Wall Street Journal, the Gobi agreed to invest $500,000 in Triip.

“If you start a business in the technology field and aim for the global market, global communicating channel is also important to bring more opportunities”, Thuy Ha said.

Triip has chosen countries that decided to develop sustainable tourism to operate tours, which Bhutan is a typical example. is the first company in Vietnam to offer direct charter flights from Vietnam to Bhutan, instead of transit from Thailand or India like many other travel agencies.

In return, the company must have a close relationship with the Tourism Council of Bhutan, which deals with the development of sustainable tourism. If any other tourist agency promotes their Bhutan tours with similar photos and videos, Triip knows exactly which multimedia source to find: by knocking doors on the council.

“I met directly with the Tourism Council of Bhutan and pledged to invest strongly in Bhutan tourism sector. From there, I suggested to receive related materials, such as quintessential and unique stories about their country for later compilation and reshare. Not only do we spend our budget to hire professional photographers and filmmakers, we also have to know where to look for the best source”, Ha shared.

Learning the “language” of the customers

Thuy Ha revealed that the company just recently sold an experience “triip” for a photographer in Canada. Interestingly, the buyer was a female customer with the intention of choosing this experience as a gift for her partner, as he has a hobby of taking photographs.

“This photographer really loves Toronto. With every street and corner there, he will definitely share it with other tourists — who just recently bought any’s tour”, Thuy Ha said.

According to the COO of Triip, the company has to learn the “language” of their customers to understand their mindset. The aforementioned Toronto tour’s story is also a good example of’s travel consultants.

“When launching or concentrating on developing a strategy, we have to center on the goal of satisfying our customers. When you speak the same “language” of your customer, you know what stimulates the consumer’s willingness to pay, “co-founder said.

Talking about the aspect of competition, Thuy Ha is optimistic about’s development prospects. “Currently, there are many units using the word Triip, but we are not afraid of being copied as we possess unique products and a story of our own. It’s okay to be copied by them, because at least, Triip has created a certain influence and is considered a model to follow”, Thuy Ha said.


Vietnam Investment Review