How Vinacafe became the most popular coffee brand in Vietnam
Vinacafe is the most popular coffee company in Vietnam, with a long history. The company is an affiliate of Vietnam National Coffee Corporation, a state-owned firm based in Hanoi. The company was founded by a French engineer in 1969, with the goal of exporting Vietnamese-made coffee to France. In the 1990s, Vinacafe fell under government control.
The company is known for its many coffee products such as filters and instant coffee. However, Vinacafe isn’t also known for its local products as 70% of its products are sold abroad.
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The coffee is made from a blend of Robusta and Arabica beans, with added sugar and creamer, and are increasingly popular all around the world.
Its coffee products are now sold on Amazon, Walmart, Instacart, HMart, Heb, eBay, Alibaba, as well as on its own website.