The URL and Short URL in Digital Branding is Important?

When you’re thinking about how you want to represent your brand online — whether it is your personal brand or your business brand — there’s one no-brainer that you should always do:

Use your brand name on all the links you share.

A branded link improves trust with your users, increases brand awareness, and gets you more clicks on the content you are sharing.

So don’t do this:

We don’t know what is behind bit.ly or goo.gl short URL’s, also in this example the Mercury News used as short URL bayareane.ws as branded URL of mercurynews.com which does not represent them so well, the next example would be more appropriate and it will give it users a safe short URL. A good example would be apple.com/news uses apple.news/mol42

And instead do this for your brand:

Anyone ever asks you for your LinkedIn or Facebook account details, only for you to have to rumble around looking for your own social profile? This is especially troublesome if you have a common name and don’t remember your designated URL.

Using a link shortener will instantly and forever solve this problem, and it has for me. All I did was take all of my favorite social channels and create a short link for each of them using the exact name of the social channel as my URL slug.

This article was first published: blog.tripika.com/digital-branding