You’re tired. It’s been a long day on your feet, and now you’ve got to finish a job with a co-worker who has already decided that they’re angry. You don’t really want to deal with them, and instead of striving to get the job done with excellent service, you’re looking for an exit strategy.
If you’ve ever worked in retail, then you know how hard it is to work with people who have a bad attitude. You stop caring about getting the job done well, and you just focus on getting it over with.
This reaction isn’t specific to retail, in fact, it’s true in just about every facet of life. We want to work with the people we like, and we want to go above and beyond for those that inspire us to do our best work.
It’s a Monday night at around 9:30, and the lights have shut off. My fellow account planning intern, Amelia, has ventured off into the jet black vacuum of space to try to find the light switch. We have a pitch due the next day, and we are still at work, trying to clean up some holes in our presentation.
While I was sitting in silence, momentarily alone and illuminated only by the florescent glow of a computer monitor, I had a realization.
I wasn’t mad about being at work at such a late hour. In fact, I felt a rush swell through my veins. I felt driven by an indescribable feeling of excitement and motivation. Instead of feeling a minute responsibility for getting my portion finished, I was compelled to make something great with my fellow interns.
Working with the right people changes everything
One of my favorite commercials of all time consists of a Hawaiian man who asks you to give up happy hour, replace it with a “sad hour”, and make the other 23 happy.
There’s a difference between catching happy hour with your coworkers, and genuinely connecting with the people around you. If you work with the right people, every hour will feel like happy hour. You won’t just be looking forward to after-work drinks at a beer garden, you’ll be looking forward to changing the world every single day.
But why does this matter?
So what happens when you enjoy each others’ company?
- You begin to feel a bond
- A sense of responsibility grows
- The motivation to do great stuff begins to show
This is advertising. We live in a world of looming deadlines, constant change, and a disjointed digital world. There’s no time for politics or egos, there is only just enough time to stay with the curve (and sometimes not even time for that).
We’re not here to “check-off the box.” We’re here to change the world.
Whether we’re building a pitch, analyzing human behavior, or writing Medium articles, the mere fact that we can clearly communicate entirely in GIFs and emojis speaks more to our connection as a team than anything else. In the end, we’re in this together. As long as we can continue to stick together, nothing will get in our way.
Stay tuned to the Trisect publication to see how we’re changing the world, one ping-pong game at a time.
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Trisect is an Independent advertising agency with over 140 people across our two offices in Chicago and Los Angeles. Simply put, we are a change agency. As one of the country’s fastest growing independent shops, we help brands navigate a constantly changing marketplace, adapt and win. We listen harder. Collaborate better. And infuse business with exhilaration.